Captains of Industry - James Parton (the false prince txt) 📗

looked at him from head to foot, and then said:—

"My opinion is, young man, that you're a runaway apprentice, and you'd better go home to your master."

The applicant tried to explain, but the busy proprietor merely replied:—

"Be off about your business, and don't bother us."

The young man laughed good-humoredly and resumed his walk. He went to bed Saturday night thoroughly tired and a little discouraged. On Sunday he walked three miles to attend a church, and remembered to the end of his days the delight he had, for the first time in his life, in hearing a sermon that he entirely agreed with. In the mean time he had gained the good will of his landlord and the boarders, and to that circumstance he owed his first chance in the city. His landlord mentioned his fruitless search for work to an acquaintance who happened to call that Sunday afternoon. That acquaintance, who was a shoemaker, had accidentally heard that printers were wanted at No. 85 Chatham Street.

At half-past five on Monday morning Horace Greeley stood before the designated house, and discovered the sign, "West's Printing-Office," over the second story; the ground floor being occupied as a bookstore. Not a soul was stirring up stairs or down. The doors were locked, and Horace sat down on the steps to wait. Thousands of workmen passed by; but it was nearly seven before the first of Mr. West's printers arrived, and he, too, finding the door locked, sat down by the side of the stranger, and entered into conversation with him.

"I saw," said this printer to me many years after, "that he was an honest, good young man, and, being a Vermonter myself, I determined to help him if I could."

Thus, a second time in New York already, the native quality of the man gained him, at the critical moment the advantage that decided his destiny. His new friend did help him, and it was very much through his urgent recommendation that the foreman of the printing-office gave him a chance. The foreman did not in the least believe that the green-looking young fellow before him could set in type one page of the polyglot Testament for which help was needed.

"Fix up a case for him," said he, "and we'll see if he can do anything."

Horace worked all day with silent intensity, and when he showed to the foreman at night a printer's proof of his day's work, it was found to be the best day's work that had yet been done on that most difficult job. It was greater in quantity and much more correct. The battle was won. He worked on the Testament for several months, making long hours and earning only moderate wages, saving all his surplus money, and sending the greater part of it to his father, who was still in debt for his farm and not sure of being able to keep it.

Ten years passed. Horace Greeley from journeyman printer made his way slowly to partnership in a small printing-office. He founded the "New Yorker," a weekly paper, the best periodical of its class in the United States. It brought him great credit and no profit.

In 1840, when General Harrison was nominated for the presidency against Martin Van Buren, his feelings as a politician were deeply stirred, and he started a little campaign paper called "The Log-Cabin," which was incomparably the most spirited thing of the kind ever published in the United States. It had a circulation of unprecedented extent, beginning with forty-eight thousand, and rising week after week until it reached ninety thousand. The price, however, was so low that its great sale proved rather an embarrassment than a benefit to the proprietors, and when the campaign ended, the firm of Horace Greeley & Co. was rather more in debt than it was when the first number of "The Log-Cabin" was published.

The little paper had given the editor two things which go far towards making a success in business,—great reputation and some confidence in himself. The first penny paper had been started. The New York "Herald" was making a great stir. The "Sun" was already a profitable sheet. And now the idea occurred to Horace Greeley to start a daily paper which should have the merits of cheapness and abundant news, without some of the qualities possessed by the others. He wished to found a cheap daily paper that should be good and salutary, as well as interesting. The last number of "The Log-Cabin" announced the forthcoming "Tribune," price one cent.

The editor was probably not solvent when he conceived the scheme, and he borrowed a thousand dollars of his old friend, James Coggeshall, with which to buy the indispensable material. He began with six hundred subscribers, printed five thousand of the first number, and found it difficult to give them all away. The "Tribune" appeared on the day set apart in New York for the funeral procession in commemoration of President Harrison, who died a month after his inauguration.

It was a chilly, dismal day in April, and all the town was absorbed in the imposing pageant. The receipts during the first week were ninety-two dollars; the expenses five hundred and twenty-five. But the little paper soon caught public attention, and the circulation increased for three weeks at the rate of about three hundred a day. It began its fourth week with six thousand; its seventh week, with eleven thousand. The first number contained four columns of advertisements; the twelfth, nine columns; the hundredth, thirteen columns.

In a word, the success of the paper was immediate and very great. It grew a little faster than the machinery for producing it could be provided. Its success was due chiefly to the fact that the original idea of the editor was actually carried out. He aimed to produce a paper which should morally benefit the public. It was not always right, but it always meant to be.

JAMES GORDON BENNETT, AND HOW HE FOUNDED HIS HERALD.

A cellar in Nassau Street was the first office of the "Herald." It was a real cellar, not a basement, lighted only from the street, and consequently very dark except near its stone steps. The first furniture of this office,—as I was told by the late Mr. Gowans, who kept a bookstore near by,—consisted of the following articles:—

Item, one wooden chair. Item, two empty flour barrels with a wide, dirty pine board laid upon them, to serve as desk and table. End of the inventory.

The two barrels stood about four feet apart, and one end of the board was pretty close to the steps, so that passers-by could see the pile of "Heralds" which were placed upon it every morning for sale. Scissors, pens, inkstand, and pencil were at the other end, leaving space in the middle for an editorial desk.

This was in the summer of 1835, when General Jackson was President of the United States, and Martin Van Buren the favorite candidate for the succession. If the reader had been in New York then, and had wished to buy a copy of the saucy little paper, which every morning amused and offended the decorous people of that day, he would have gone down into this underground office, and there he would have found its single chair occupied by a tall and vigorous-looking man about forty years of age, with a slight defect in one of his eyes, dressed in a clean, but inexpensive suit of summer clothes.

This was James Gordon Bennett, proprietor, editor, reporter, book-keeper, clerk, office-boy, and everything else there was appertaining to the control and management of the New York "Herald," price one cent. The reader would perhaps have said to him, "I want to-day's 'Herald.'" Bennett would have looked up from his writing, and pointed, without speaking, to the pile of papers at the end of the board. The visitor would have taken one and added a cent to the pile of copper coin adjacent. If he had lingered a few minutes, the busy writer would not have regarded him, and he could have watched the subsequent proceedings without disturbing him. In a few moments a woman might have come down the steps into the subterranean office, who answered the editor's inquiring look by telling him that she wanted a place as cook, and wished him to write an advertisement for her. This Would have been entirely a matter of course, for in the prospectus of the paper it was expressly stated that persons could have their advertisements written for them at the office.

The editor himself would have written the advertisement for her with the velocity of a practiced hand, then read it over to her, taking particular pains to get the name spelled right, and the address correctly stated.

"How much is it, sir?"

"Twenty-five cents."

The money paid, the editor would instantly have resumed his writing. Such visitors, however, were not numerous, for the early numbers of the paper show very few advertisements, and the paper itself was little larger than a sheet of foolscap. Small as it was, it was with difficulty kept alive from week to week, and it was never too certain as the week drew to a close whether the proprietor would be able to pay the printer's bill on Saturday night, and thus secure its reappearance on Monday morning.

There were times when, after paying all the unpostponable claims, he had twenty-five cents left, or less, as the net result of his week's toil. He worked sixteen, seventeen, eighteen hours a day, struggling unaided to force his little paper upon an indifferent if not a hostile public.

James Gordon Bennett, you will observe, was forty years old at this stage of his career. Generally a man who is going to found anything extraordinary has laid a deep foundation, and got his structure a good way above ground before he is forty years of age. But there was he, past forty, and still wrestling with fate, happy if he could get three dollars a week over for his board. Yet he was a strong man, gifted with a keen intelligence, strictly temperate in his habits, and honest in his dealings. The only point against him was, that he had no power and apparently no desire to make personal friends. He was one of those who cannot easily ally themselves with other men, but must fight their fight alone, victors or vanquished.

A native of Scotland, he was born a Roman Catholic, and was partly educated for the priesthood in a Catholic seminary there; but he was diverted from the priestly office, as it appears, by reading Byron, Scott, and other literature of the day. At twenty he was a romantic, impulsive, and innocent young man, devouring the Waverley novels, and in his vacations visiting with rapture the scenes described in them. The book, however, which decided the destiny of this student was of a very different description, being no other than the "Autobiography of Benjamin Franklin," a book which was then read by almost every boy who read at all. One day, at Aberdeen, a young acquaintance met him in the street, and said to him:—

"I am going to America, Bennett."

"To America! When? Where?"

"I am going to Halifax on the 6th of April."

"My dear fellow," said Bennett, "I'll go with you. I want to see the place where Franklin was born."

Three months after he stepped ashore at the beautiful town of Halifax in Nova Scotia, with only money enough in his pocket to pay his board for about two weeks. Gaunt poverty was upon him soon, and he was glad to earn a meagre subsistence for a few weeks, by teaching. He used to speak of his short residence in Halifax as a time of severe privation and anxiety, for it was a place