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make sure it’s a schedule you can stick to since your subscribers will begin to rely on content updates on those days.

 

 

For example: Choose to publish weekly or daily intervals such as every Monday, or Monday, Wednesday and Friday.

 

 

 

 

 

 

 

 

 

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When you are first getting the hang of YouTube, but want to put out as much quality content as possible, see what you can realisti-cally commit to per week.

 

 

In the beginning, you’ll want to quickly build a backlist of videos so that you’re able to keep people engaged when they arrive on your channel.

 

 

For example, you may find that you can only publish once or twice a week.

 

 

Decide on the days that you can guarantee videos be uploaded, and then put that information in the About section of your YouTube channel. This will tell viewers when they can expect to see a new video from you.

 

 

If you have other social media accounts, it’s a good idea to men-tion which weekdays viewers can head on over to your channel for new content.

 

 

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There’s also a strategy for what time of day to publish.

 

 

 

Research shows that most people watch videos in the evenings and on weekends. But that doesn’t mean you should upload dur-ing those times or expect a lot of views.

 

 

You want to give Google enough time to actually index your vid-eos, meaning they’re more likely to show up in search results.

 

 

During the week, it’s suggested that you upload between 12-4pm.

 

 

 

This gives your video enough time to be indexed for the viewers who will be sitting down that evening to watch. On Saturday and Sunday, they suggest publishing between 9am-11am.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Tip #5: Vary but Focused

 

 

 

 

Now it’s time to determine the types of marketing videos that you want to create.

 

 

Keep in mind that you need a good balance of variety while still sticking to your overall theme. The last thing you want is to con-fuse subscribers who are used to finding one type of content on your channel with a whole other thing.

 

 

On the other hand, viewers enjoy a variety of video content, and there are different ways that you can produce quality content while still sticking to your theme and brand.

 

 

Depending on the type of channel you are planning to create, you’ll be able to offer a variety of content.

 

 

For example, if your channel is being created to promote other products and services, consider creating case-study style videos

 

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that highlight the progress your existing customers have made.

 

 

 

You could easily mix those types of videos in with product high-light videos, product review videos and even unboxing videos if you sell physical products.

 

 

Another type of marketing video is a How-To, DIY, or Tutorial. This is a good idea for when you want to demonstrate to potential buyers exactly how to use one of your products.

 

 

If your company sells home furnishings, then a How-To video about how to arrange furniture is a great way to showcase your products and educate the consumer.

 

 

Another good marketing video idea is a Listicle. These are espe-cially popular for when you have several points to cover.

 

 

For example, a baking company may want to create a listicle video that discusses their most popular bakery treats. They can go over

 

 

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each dessert they offer, and then next to it on the screen list, pro-mote an event that it would be ideal for.

 

 

And for practically any type of company, a funny, behind-the-scenes, candid video is sure to engage viewers. Show some bloop-ers from videos you’ve created, how you come up with video ideas, and anything else that helps viewers see the human side of your business.

 

 

For example, a telecommunications company could shoot a video of their customer service department. In between shots of repre-sentatives helping customers, some employees could be shown having fun. This is a great way to humanize your company and connect with your audience on a deeper level.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Tip #6: Understand Your Audience

 

 

 

In order to both maintain and grow your YouTube audience, it’s imperative that you know all about your current viewers and overall market. You’ll want to be able to create a visual snapshot of who your average customer is.

 

 

In truth, market research should begin long before you create your YouTube channel. The more you know about your target au-dience, the easier it will be to create engaging content that they’ll be interested in.

 

 

When you’re inside of your YouTube admin panel, head on over to the Analytics tab.

 

 

 

 

 

 

 

 

 

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This is going to give you a tremendous amount of information concerning your content and the type of visitors you’re getting as well as what they are spending time watching.

 

 

On this page, you will find:

 

 

 

View Counts- the number of times your videos are being watched;

 

 

Average Watch Time- how long people stay on each video;

 

 

 

Revenue Generated- money earned;

 

 

 

Interaction Rate- physical engagements with content.

 

 

 

Pay close attention to the demographics section as well, because this will tell you:

 

 

Location in the world that your videos are being played;

 

 

 

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Age range of viewers;

 

 

 

Gender of viewers.

 

 

 

Use this information to help your channel grow by knowing who your market is and what they want from you.

 

 

For example, make sure that your videos are being watched where you primarily offer your services. If they aren’t, then think about marketing video ideas that can help localize your content.

 

 

Depending upon the type of company you own, you’ll want to make sure that the age group and genders it’s meant for are also watching your content. If they aren’t, then come up with some new marketing videos that target these specific groups.

 

 

Once you review all the available information, head on over to the comments section on each of your videos. Take some time to see

 

 

 

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what kind of comments your videos are getting, and reply to ones that will help educate your viewers and promote your channel.

 

 

And finally, the YouTube Community profile is a fairly new feature that’s starting to become quite popular. It’s basically a timeline for you to post and interact with your followers.

 

 

This is where you’ll want to post pictures that are relative to your channel, polls that will help you understand your audience, and even some fun, engaging content.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Tip #7: Know Your Competition

 

 

 

Just like your business does in the real world, you should keep tabs on your competitors on YouTube. Not only can they help you better understand your audience, but you’ll be able to find inspi-ration from the successful channels in your market.

 

 

Set some time aside each week to review a handful of top chan-nels in your niche.

 

 

Pay attention to the videos that receive both the highest and low-est number of views. Watch them yourself and pay attention to the different elements included in the video as well as the general style.

 

 

What are they doing that you aren’t doing?

 

How could they improve their videos?

 

 

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What did you personally enjoy?

 

What did you personally dislike?

 

 

 

All this information will help you improve, as well as shape your content so that it will likely appeal to most your market.

 

 

Never copy someone else’s content! Just use them as a case-study and as inspiration for your own content ideas.

 

 

And just as you do for your own videos, take time to scroll through their comments. See how viewers respond, both nega-tively and positively. Perhaps someone has even referenced your brand in these comments.

 

 

Take notes of their descriptions and titles, what keywords they use, and see if you can apply it to your own content.

 

 

 

 

 

 

 

 

 

 

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Tip #8: Learn from Your Favorite Channels

 

 

Another great way to learn about YouTube success is during your downtime, when you can relax and watch videos from some of your own favorite channels.

 

 

These aren’t the channels of your competitors, we’ve already cov-ered that. This is when you spend some time in off-market chan-nels, meaning that you’re studying how other channels outside of your niche are increasing engagement and driving in traffic.

 

 

Just because they aren’t in your niche doesn’t mean you can’t learn something valuable from them.

 

 

In fact, it’s quite the opposite. By studying other markets outside of your own, you’ll likely be able to generate fresh, new ideas that your own niche hasn’t yet seen.

 

 

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You’ll also begin to see a pattern based on the content style that people are more excited about as well as how the channel owner chose to produce that content and in what formats (candid, pro-fessional, how-to style, etc.)

 

 

So, the next time you watch a video from one of your favorite cre-ators, ask yourself a few questions.

 

 

For example, what about this video is holding my attention? Re-member that YouTube is all about clicking, clicking, and clicking.

 

 

If this is a channel that you’ve been subscribed to for a while, then what keeps you coming back? Is it the graphics, variety of videos, tone, style, or something else?

 

 

Look at the techniques they use to keep viewers returning day af-ter day. Perhaps they include giveaways, fun facts, candid inter-views, or live streaming sessions. Are any of these something that you can do on your own channel?

 

 

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Get those creative juices flowing!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Tip #9: Create An Interesting Thumbnail

 

 

 

A thumbnail is the picture that you click on when you want to watch a video. It should clearly indicate what the video is about, even though your title and description should also reflect the topic of your video content.

 

 

One option you have is to choose a freeze-frame from the video that you’ve uploaded.

 

 

For example, if you’re a baking company who also sells products to bake with, you might upload a video on how to bake brownies.

 

 

You can choose a freeze-frame from the video that shows you mixing the batter. YouTube automatically generates a few that they think are good ones, so this is fairly easy to do.

 

 

 

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But the more popular option is to create a custom thumbnail and then upload it, as you can incorporate something that may not be in the video but will entice people to click on it.

 

 

This is as simple as taking a picture and using a picture editing tool, such as Photoshop, or free online editing tools like https://www.Canva.com, to make it more appealing and relatable to your video.

 

 

For example, a beauty brand may want to use a custom thumbnail that features the products being used in the video hovering around a person’s face, using arrows to point where the products will be applied.

 

 

Or you can do a split-screen custom thumbnail. In the case of this beauty channel, they can use a before and after picture of what someone looks like with and without makeup, side by side.

 

 

 

 

 

 

 

 

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Be sure to play around with different looks before deciding on your custom thumbnail, and make sure that it’s interesting enough that even you would click on it.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Tip #10: Brand Logos and Art

 

 

 

 

 

In addition to everything else, it’s important to have both a profile picture and channel art on your YouTube channel that accurately represents your company and reflects your brand message.

 

 

And if your business has accounts on other social media plat-forms, then your business profile picture and channel art should be the same. Again, it’s all about consistency!

 

 

Your profile picture and channel art are the very first things that people will see when they visit your channel. Whether you’re a one-person business or a company with thousands of employees, it’s important for brand recognition.

 

 

Your profile picture, for individual businesses, can be a profes-sional picture of yourself, a mascot or other image that works

 

 

 

 

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with your brand. Simply click on the picture within your channel to upload and edit.

 

 

Your channel art, however, should be a bit more brand-specific.

 

 

 

You may want to consider hiring a graphic designer to create your logo or channel art. Or if your brand already has a