Boost Your Website Traffic - Indigital Works (cheapest way to read ebooks txt) 📗

that pertains to your business as well.

 

 

Commenting on Competing Websites

 

 

The most important thing to remember when utilizing competing websites to gain more traffic to your website, it that you only want to post a few links to your own business site, on each website. If you get too crazy with commenting on competing sites with a link back to your site, the site administrators may take action and remove the links back to your page, or remove your comments altogether.

 

 

To make the best use of competing websites, you want to make sure that the comments you make are meaningful and add value to the topic that is being discussed; otherwise, you'll come off as nothing more than a spammer, effectively ruining your chances of increasing traffic to your site.

 

 

When you do make a meaningful comment, make sure to add a link to the content on your site that will add value to your point or broaden the scope of the topic at hand.

 

 

 

 

 

 

 

 

 

 

 

 

26

Boost Your Website Traffic

 

Commenting on Relevant Forums

 

 

Apart from utilizing competing websites to boost your web traffic, there are several forums where you can post your link and request feedback on your site’s style, content, or general layout.

 

 

Aside from the added advantage of gaining a fresh perspective regarding your site, you will also be opening up the door for potential visitors who enjoy what you have to offer, to refer your website to others, merely out of respect for your creation.

 

 

Since the forums differ greatly regarding topical interest, it may take a while to find a discussion that works for you, especially if your business in highly niched. One recommendation in this regard is to find a sub-Reddit that is relevant to your content or business, make a contribution to the discussion and post your links.

 

 

Again, the populace here is pretty well-trained to deal with spam-posters, so only add things on Reddit after you feel you've made an established addition to the ongoing discussion. You need to be careful because if you post content that is unrelated to the topic at hand, your credibility will dive.

 

 

Given a large number of people who visit these sites, the links and referrals that you post will bring visitors to your site for a long time to come.

 

 

27

Boost Your Website Traffic

 

Besides driving more visitors to your site directly through the links themselves, your efforts will have another influence as well. Search engine crawlers operate by creating inter-connecting networks between various sites on the Internet, all of which build up towards nodal connections that could drive visitors down hundreds of paths.

 

 

With the operational procedure behind these coded trawlers, the high the number of links that you have pointing back to your website, the higher you’ll rank within the search index.

 

 

When you build a substantial number of links between you and other prominent websites in your industry, the higher up you will be displayed during search functions. This will dramatically improve your visibility and drive more visitors to your site.

 

 

Submitting to Stumble Upon

 

 

After you've worked on your mass-link distribution campaign, you need to spend some time on StumbleUpon and other similar sites. Submit your site's URL to these sites, and they will continue to direct people from their visitor base to your site randomly.

 

 

Although you may not think that is method will work, you will be shocked to learn that the number of visitors to your site could increase by thousands once Stumblers begin to show up on your site.

 

 

28

Boost Your Website Traffic

 

Guest Blogging

 

 

Along with distributing links and utilizing social media platforms to drive traffic to your site, another easy way to increase your visitors is by collaborating with other, more established cyber personalities. The easiest way to do this is to offer to contribute guest blogs to other sites.

 

 

Since you have your own experience and skills, and many other sites are always looking to expand their own content range, you would be able to write for many sites, and maybe even distribute the same article to numerous sites at the same time if you can negotiate non-exclusive arrangements with them.

 

 

While many sites may offer financial compensation to guest writers, they also have other options that don't involve monetary compensation. Some will allow you to publish more links alongside your brief author bio which can help to open a door between their entire visitor base and your content.

 

 

However, if you aren't much of a writer, you can always employ someone else to write your copy, or you may want to consider inviting other professionals to provide guest blogs for your site in exchange for greater publicity for them through their article or even monetary compensation.

 

 

 

 

 

 

 

29

Boost Your Website Traffic

 

This is another excellent way to open your content and website to their established audience, which they could to your site through their own self-promotion.

 

 

Guest blogging works wonders for increasing website traffic because people store more faith in sources where multiple professional voices are providing their opinions on a host of related issues, rather than a single contributor.

 

 

Collaborations also serve as new changes in voices and style, and may even serve to help bolster dwindling interest in your site in the absence of content from a new writer.

 

 

Chapter 4 – Email Marketing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

30

Boost Your Website Traffic

 

Email marketing is a way to communicate with your customers by sending promotional messages directly to their inbox and gives them a call to action to respond to your campaign. This sort of marketing is divided into two main styles, bulk email marketing campaigns, and opt-in letters and updates.

 

 

While dependent on email to maximize your visibility, both of these kinds of campaigns work in entirely different ways.

 

 

Bulk Email Campaigns

 

 

Bulk email campaigns typically deal with purchasing email lists from organizations and sending mass emails containing excerpts, commercial advertising, newsletters, offers, and promotional material to the people on the list.

 

 

However, because you obtained your information from a third-party, it is likely to result in several recipients sending your email blasts directly to the spam folder. This action will significantly lower your credibility as a sender within the parameters of the email service providers.

 

 

When this happens, it’s likely that any promotional material that you send in the future will be lost within the junk folders and your targeted audience would never even see the email.

 

 

 

 

 

 

 

31

Boost Your Website Traffic

 

Opt-In Email Campaigns

 

 

The second way to utilize email marketing is through an opt-in marketing campaign. While this approach requires more time and effort, it has been shown to be considerably better suited for businesses and performs better than bulk email. Opt-in marketing means that when visitors previously viewed your site, they filled out and opt-in to join your regular subscriber base.

 

 

This ensures that the primary list of people, who may have just received your update email, was already interested in hearing your thoughts and opinions, and can help you to further refine your content and delivery in order to tweak your content.

 

 

Advantages of Email Marketing

 

 

First off, email marketing is an inexpensive option because it costs significantly less per customer to generate than other marketing strategies. Since the medium is hugely scalable, you have the ability to commit as much or as little as you want to utilize email marketing.

 

 

Email marketing campaigns have been shown to provide a high return on investment, (ROI). This is partly due to the fact that the average cost per customer is so low. With email marketing, you aren't spending as much, in the beginning, to put the campaign in place and you are targeting a pre-qualified set of customers.

 

 

 

32

Boost Your Website Traffic

 

The flexibility of email marketing also has a significant impact on increasing traffic to your site because targeted email marketing allows you to personalize campaigns for your customers. When you know part of their needs will be met by your brand, product, or services, you can customize the email to fit that specific need, allowing you to gain more customers per marketing dollar.

 

 

Opt-in email marketing is also an excellent way for your business to maintain the relationship it has with existing customers and ensure they are aware of new offers, products, and services. When done correctly, email marketing can provide with a high return on investment.

 

 

However, if you don't get this right, you can lose your current customers. If you don't have any experience with email marketing campaigns or don't have an in-house talent to help you with this, you may want to consider hiring an expert to help you set up your campaign.

 

 

Finally, an email campaign allows you to easily measure its effectiveness more than any other kind of direct marketing. With an email marketing campaign, you are able to track every opened email, every click, every email that is shared right through to the sale.

 

 

 

 

 

 

 

 

 

33

Boost Your Website Traffic

 

Best Practices for Success

 

 

Around 90 percent of the visitors to your website will leave without buying something from you on their first visit. However, by creating an attractive and compelling opt-in offer, you can at least get their contact details. Then you can use your email marketing campaign to follow up on their interests, build relationships, and convert them into paying customers.

 

 

Offer Free Valuable Information

 

 

 

One of the best ways to develop a relationship with your potential customers and establish credibility is to offer free valuable information when they provide you with their email address.

 

 

Sending your subscribers valuable, free information, like an authoritative eBook, will help them get to know you better and build their trust in your business. Once you’ve established your credibility, you can dramatically increase your chances of converting subscribers into lifelong customers.

 

 

Announce Regular Specials

 

 

 

If you want to encourage repeat customers, announce specials on a regular basis. As you start to collect emails, you can begin to send your customers and subscribers regular updates letting them know about your online-only specials.

 

 

34

Boost Your Website Traffic

 

If you set it up to where customers can get these specials in another way, then there is no reason for them to continue to pay attention to your emails. If you can continue to send exclusive discount offers through email, then they will continue to see a value in the communication.

 

 

Host Exclusive Customer Only Events

 

 

 

Everyone wants to feel special and like they are in an exclusive club. Providing enticing, customer-only rewards is one of the best ways to capitalize on the lifetime value of your customers, as well as reinforcing the importance of opening up your emails.

 

 

If you own an online business, you can create a particular page on your site that is accessible only to customers, and then send them an email telling them how to take advantage of the specials you advertise and post on that page.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

35

Boost Your Website Traffic

 

Chapter 5 – Paid Advertising

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

So far, we've discussed the numerous free ways that you can drive traffic to your site. While they will all do a great job of boosting your traffic numbers, there is no question, that paid traffic will get you faster results.

 

 

Paid traffic is a results-driven strategy that, when used correctly, can blow the lid off your ROI quickly while having the potential to explode your business more rapidly than you ever thought possible.

 

 

Pay Per Click – PPC

 

 

PPC is one of the most popular forms of paid advertising, and it is not likely to be going anywhere anytime soon. Its appeal reaches

 

 

36

Boost Your Website Traffic

 

everyone from giant corporations to smaller online marketers. Its effectiveness has everyone wanting a piece of the money pie that springs form PPC platforms that populate the online advertising space.

 

 

While the PPC environment adapts to changes with new platform providers and regular updates to advertising rules, those who can master the method of pay per click advertising will continue to rake in massive traffic from what is a very targeted and highly converting customer base.

 

 

Pay per click advertising is an online auction-style process where a company bids money against other advertisers to have their particular keyword-targeted ad listed on certain websites. The company then gets charged when someone clicks