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spammers, lest their e-mail address is confirmed.
But spam is crossing technological boundaries. Japan has just
legislated against wireless SMS spam targeted at hapless
mobile phone users. Four states in the USA as well as the
European parliament are following suit. Expensive and slow
connections make this kind of spam particularly resented.
Still, according to Britain’s Mobile Channel, a mobile
advertising company quoted by “The Economist”, SMS advertising
- a novelty - attracts a 10-20 percent response rate -
compared to direct mail’s 1-3 percent.
Net identification systems - like Microsoft’s Passport and the
one proposed by Liberty Alliance - will make it even easier
for marketers to target prospects.
The reaction to spam can be described only as mass hysteria.
Reporting someone as a spammer - even when he is not - has
become a favorite pastime of vengeful, self-appointed,
vigilante “cyber-cops”. Perfectly legitimate, opt-in, email
marketing businesses often find themselves in one or more
black lists - their reputation and business ruined.
In January, CMGI-owned Yesmail was awarded a temporary
restraining order against MAPS - Mail Abuse Prevention System
- forbidding it to place the reputable e-mail marketer on its
Real-time Blackhole list. The case was settled out of court.
Harris Interactive, a large online opinion polling company,
sued not only MAPS, but ISP’s who blocked its email messages
when it found itself included in MAPS’ Blackhole. Their CEO
accused one of their competitors for the allegations that led
to Harris’ inclusion in the list.
Coupled with other pernicious phenomena, such as viruses, the
very foundation of the Internet as a fun, relatively safe,
mode of communication and data acquisition is at stake.
Spammers, it emerges, have their own organizations. NOIC - the
National Organization of Internet Commerce threatened to post
to its Web site the e-mail addresses of millions of AOL
members. AOL has aggressive anti-spamming policies. “AOL is
blocking bulk email because it wants the advertising revenues
for itself (by selling pop-up ads)” the president of NOIC,
Damien Melle, complained to CNET.
Spam is a classic “free rider” problem. For any given
individual, the cost of blocking a spammer far outweighs the
benefits. It is cheaper and easier to hit the “delete” key.
Individuals, therefore, prefer to let others do the job and
enjoy the outcome - the public good of a spam-free Internet.
They cannot be left out of the benefits of such an aftermath -
public goods are, by definition, “non-excludable”. Nor is a
public good diminished by a growing number of “non-rival”
users.
Such a situation resembles a market failure and requires
government intervention through legislation and enforcement.
The FTC - the US Federal Trade Commission - has taken legal
action against more than 100 spammers for promoting scams and
fraudulent goods and services.
“Project Mailbox” is an anti-spam collaboration between
American law enforcement agencies and the private sector. Non
government organizations have entered the fray, as have
lobbying groups, such as CAUCE - the Coalition Against
Unsolicited Commercial E-mail.
But Congress is curiously reluctant to enact stringent laws
against spam. Reasons cited are free speech, limits on state
powers to regulate commerce, avoiding unfair restrictions on
trade, and the interests of small business. The courts
equivocate as well. In some cases - e.g., Missouri vs.
American Blast Fax - US courts found “that the provision
prohibiting the sending of unsolicited advertisements is
unconstitutional”.
According to Spamlaws.com, the 107th Congress discussed these
laws but never enacted them:
Unsolicited Commercial Electronic Mail Act of 2001 (H.R. 95),
Wireless Telephone Spam Protection Act (H.R. 113), Anti-Spamming Act of 2001 (H.R. 718), Anti-Spamming Act of 2001
(H.R. 1017), Who Is EMailing Our Kids Act (H.R. 1846),
Protect Children >From E-Mail Smut Act of 2001 (H.R. 2472),
Netizens Protection Act of 2001 (H.R. 3146), “CAN SPAM” Act of
2001 (S. 630).
Anti-spam laws fared no better in the 106th Congress. Some of
the states have picked up the slack. Arkansas, California,
Colorado, Connecticut, Delaware, Idaho, Illinois, Iowa,
Kansas, Louisiana, Maryland, Minnesota, Missouri, Nevada,
North Carolina, Oklahoma, Pennsylvania, Rhode Island, South
Dakota, Tennessee, Utah, Virginia, Washington, West Virginia,
and Wisconsin.
The situation is no better across the pond. The European
parliament decided last year to allow each member country to
enact its own spam laws, thus avoiding a continent-wide
directive and directly confronting the communications
ministers of the union. Paradoxically, it also decided, three
months ago, to restrict SMS spam. Confusion clearly reigns.
Don’t Blink!
Interview with Jeff Harrow
By: Sam Vaknin
Also published by United Press International (UPI)
Jeff Harrow is the author and editor of the Web-based
multimedia “Harrow Technology Report” journal and Webcast,
available at www.TheHarrowGroup.com. He also co-authored the
book “The Disappearance of Telecommunications”. For more than
seventeen years, beginning with “The Rapidly Changing Face of
Computing,” the Web’s first and longest-running weekly
multimedia technology journal, he has shared with people
across the globe his fascination with technology and his sense
of wonder at the innovations and trends of contemporary
computing and the growing number of technologies that drive
them.
Jeff Harrow has been the senior technologist for the Corporate
Strategy Groups of both Compaq and Digital Equipment
Corporation. He invented and implemented the first iconic
network management prototype for DECnet networks.
He now works with businesses and industry groups to help them
better understand the strategic implications of our
contemporary and future computing environments.
Q. You introduce people to innovation and technological trends
- but do you have any hands on experience as an innovator or a
trendsetter?
A. I have many patents issued and on file in the areas of
network management and user interface technology, I am
commercial pilot, and technology is both my vocation and my
passion. I bring these and other technological interests
together to help people “look beyond the comfortable and
obvious,” so that they don’t become road-kill by the side of
the Information Highway.
Q. If you had to identify the five technologies with the
maximal economic impact in the next two decades - what would
they be?
A) The continuation and expansion of “Moore’s Law” as it
relates to our ability to create ever-smaller, faster, more-capable semiconductors and nano-scale “machines.” The
exponential growth of our capabilities in these areas will
drive many of the other high-impact technologies mentioned
below.
B) “Nanotechnology.” As we increasingly learn to “build
things ‘upwards” from individual molecules and atoms, rather
than by “etching things down” as we do today when building our
semiconductors, we’re learning how to create things on the
same scale and in the same manner as Nature has done for
billions of years. As we perfect these techniques, entire
industries, such as pharmaceuticals and even manufacturing
will be radically changed.
C) “Bandwidth.” For most of the hundred years of the age of
electronics, individuals and businesses were able to ‘reach
out and touch’ each other at a distance via the telephone,
which extended their voice. This dramatically changed how
business was conducted, but was limited to those areas where
voice could make a difference.
Similarly, now that most business operations and knowledge
work are conducted in the digital domain via computers, and
because we now have a global data communications network (the
Internet) which does not restrict the type of data shared
(voice, documents, real-time collaboration, videoconferencing,
video-on-demand, print-on-demand, and even the creation of
physical 3D prototype elements at a distance from
insubstantial CAD files), business is changing yet again.
Knowledge workers can now work where they wish to, rather than
be subject to the old restrictions of physical proximity,
which can change the concept of cities and suburbs. Virtual
teams can spring up and dissipate as needed without regard to
geography or time zones. Indeed, as bandwidth continues to
increase in availability and plummet in cost, entire
industries, such as the “call center,” are finding a global
marketplace that could not have existed before.
Example: U.S. firms whose “800 numbers” are actually answered
by American-sounding representatives who are working in India,
and U.S. firms who are outsourcing “back office” operations to
other countries with well-educated but lower-paid workforces.
Individuals can now afford Internet data connections that just
a few years ago were the expensive province of large
corporations (e.g., cable modem and DSL service). As these
technologies improve, and as fiber is eventually extended “to
the curb,” many industries, some not yet invented, will find
ways to profitably consume this new resource. We always find
innovative ways to consume available resources.
D) “Combinational Sciences.” More than any one or two
individual technologies, I believe that the combination and
resulting synergy of multiple technologies will have the most
dramatic and far-reaching effects on our societies. For
example, completing the human genome could not have taken
place at all, much less years earlier than expected, without
Moore’s Law of computing.
And now the second stage of what will be a biological and
medical revolution, “Proteomics”, will be further driven by
advances in computing. But in a synergistic way, computing
may actually be driven by advances in biology which are making
it possible, as scientists learn more about DNA and other
organic molecules, to use them as the basis for certain types
of computing!
Other examples of “combination sciences” that synergistically
build on one another include:
- Materials science and computing. For instance: carbon
nanotubes, in some ways the results of our abilities to work
at the molecular level due to computing research, are far
stronger than steel and may lead to new materials with
exceptional qualities.
- Medicine, biology, and materials science. For example, the
use of transgenic goats to produce specialized “building
materials” such as large quantities of spider silk in their
milk, as is being done by Nexia Biotechnologies.
- “Molecular Manufacturing.” As offshoots of much of the
above research, scientists are learning how to coerce
molecules to automatically form the structures they need,
rather than by having to painstakingly push or prod these tiny
building blocks into the correct places.
The bottom line is that the real power of the next decades
will be in the combination and synergy of previously separate
fields. And this will impact not only industries, but the
education process as well, as it becomes apparent that people
with broad, “cross-field” knowledge will be the ones to
recognize the new synergistic opportunities and benefit from
them.
2. Users and the public at large are apprehensive about the
all-pervasiveness of modern applications of science and
engineering. People cite security and privacy concerns with
regards to the Internet, for example. Do you believe a Luddite
backlash is in the cards?
There are some very good reasons to be concerned and cautious
about the implementation of the various technologies that are
changing our world. Just as with most technologies in the
past (arrows, gunpowder, dynamite, the telephone, and more),
they can be used for both good and ill. And with today’s
pell-mell rush to make all of our business and personal data
“digital,” it’s no wonder that issues related to privacy,
security and more weigh on peoples’ minds.
As in the past, some people will choose to wall themselves off
from these technological changes (invasions?). Yet, in the
context of our evolving societies, the benefits of these
technologies, as with electricity and the telephone before
them, will outweigh the dangers for many if not most people.
That said, however, it behooves us all to watch and
participate in how these technologies are applied, and in what
laws and safeguards are put in place, so that the end result
is, quite literally, something that we can live with.
3. Previous predictions of convergence have flunked. The
fabled Home Entertainment Center has yet to materialize, for
instance. What types of convergence do you deem practical and
what will be their impact - social and economic?
Much of the most important and far-reaching “convergences”
will
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