Web 2.0 Sites Exposed - ivanovic perpatov (intellectual books to read TXT) 📗
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This system makes it very easy for like-minded people to make social connections and to identify others who have the same interests. Over time a community of users develops.
As a community of users develops, they sometimes develop a very unique set of key words that define resources of common interest. These unique sets of keywords have come to be referred to as ‘folksonomy’.
Wikipedia defines the term, folksonomy as: “Folksonomy is a neologism for a practice of collaborative categorization using freely chosen keywords. More colloquially, this refers to a group of people cooperating spontaneously to organize information into categories.
In contrast to formal classification methods, this phenomenon typically only arises in non-hierarchical communities, such as public websites, as opposed to multi-level teams.”
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The E-Entrepreneur Success Mindset
How will Social Bookmarking Impact the Web?
Actually, it is pretty clear right now that social bookmarking is having a huge impact on the way that information is being classified, categorized, stored and exchanged.
It is impossible to believe that in the future the impact will be even stronger. Web 1.0 was static but Web 2.0 is fluid. The face is ever changing.
The technology that social bookmarking is based upon is really rather simple...there isn’t anything complex about it. It is user friendly. The level of knowledge needed to gain huge benefits from social bookmarking is low.
People do not have to be computer gurus to make use of the technology at all. The technology is so simple and the system is so easy to use that it will continue to grow in popularity into the foreseeable future.
Because of this inevitable growth of social bookmarking and the easily used tagging of such things as multimedia files, it may well be just as inevitable that the design and function of databases themselves will also change drastically.
They may have to change just to be able to accommodate this new way of managing information.
How is Social Bookmarking Affecting Education?
Teaching and learning are the two components of education. The objective of transferring information and knowledge from one person to another person or a group of persons is being greatly affected by social bookmarking.
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The E-Entrepreneur Success Mindset
The exchange of information and the coming together of like-minded individuals into loosely knitted online communities are both impacting education as a whole.
For so many centuries education suffered from slow communication. Today the internet itself has greatly speeded up communication and social bookmarking has doubled that speed in the last few years.
Social bookmarking has created a method whereby bibliographies, papers, etc. can be easily and quickly shared and accessed by multiple people at the same time. These same resources can be altered or edited in real time.
Why is Social Bookmarking Important to Internet Marketing?
There are several ways in which social bookmarking is having an affect on internet marketing. It would be hard to determine just which effect is having the greatest impact.
The ability to create tags using key words which social bookmarking sites allow is very attractive to internet marketers.
It didn’t take the internet marketing community long to figure out that these links and the backlinks that are created when the links are added to other favorites lists cause search engine spiders to visit websites and that PageRank can be dramatically increased along with the number of visitors to a website.
The more visitors, as any internet marketer worth his salt knows, means more sales of products and services.
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The E-Entrepreneur Success Mindset
So social bookmarking sites provide free advertisement, increase the number of visitors to a website and are a great search engine optimization tool to boot.
Another asset that internet marketers quickly became aware of that social bookmarking sites provide is that they are great research tools in and of themselves.
For example: a website owner might find that a ‘sailing’ tag is also associated with a ‘boat repair’ tag. That information can open doors for business expansion.
Is There a Down Side to Social Bookmarking?
If there is an up-side, you can bet there is always a down-side for anything and everything and social bookmarking is not the exception to that rule.
The very fact that social bookmarking is user driven is one of the potential down sides of it. Users are not professionals. Users are just people and the ability to use social bookmarking sites for fun as well as for profit does not require a great deal of technical knowledge.
As a matter of fact, it requires almost none. And because users are ‘amateurs’ (for lack of a better word), key words used in tags are not consistent. The information is sometimes scattered and key words that seem logical to amateurs don’t necessarily lead to related topics.
Yet another potential down-side and one that is happening more and more frequently is that users are abusing the system. Since it is a user driven system it is more susceptible to abuse and misuse.
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The E-Entrepreneur Success Mindset
There are spammers out there that are bookmarking the same site multiple times.
The idea, of course, is that the more times the link appears the better the search engine spiders like it and the more apt the link is to be clicked on and the more apt it is that the site will be visited.
More visitors always equal more sales of products and services.
What is The Bottom Line of Social Bookmarking?
The bottom line is that social bookmarking is here and it is here to stay. People are using social bookmarking sites to make social connections as well as to form communities.
From the internet marketing point of view, social bookmarking is a tool that can be used to increase search engine optimization, the number of website visitors and ultimately increase sales but there is also the possibility of the system being abused.
Like everything else...the more social bookmarking is abused, the less effective it will become.
Internet marketers are learning that they can have a lot of fun by using sites like MySpace, FacE-Book and Friendster and social bookmarking sites and make a lot of money in the process. It’s what is known as a win/win situation and one that internet marketers are flocking to in droves.
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The E-Entrepreneur Success Mindset
Social Networking
Social networking isn’t a new phenomenon. It wasn’t invented in the twenty-first century. Every Elks Lodge, Lions Club, Chamber of Commerce, Church, Sewing Circle, Book Club, etc. that ever existed afforded an opportunity for social networking. Some social networking groups are secretive.
They have passwords and secret signals that help one member identify another member. Others may be more open but they are aware of who is and who is not a member in good standing of the social networking group.
The members of any social networking group identify with and help other members of their group. They provide information to one another that is mutually beneficial.
They tell each other when something of interest or something of concern in happening that is interest to or a threat to their particular social network and the members collectively pursue the interest or ward off the threat.
These social networking groups can be either very close knit or very loosely organized or even have no apparent organizational structure at all. The organization is of a great deal less importance to the members than the benefits that each gains from it.
Many times social networking groups are work related.
For example: you have very likely heard of the way that law enforcement personnel stick together and ‘watch each other’s backs’ so to speak.
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The E-Entrepreneur Success Mindset
This social networking group is often referred to as ‘the long blue line’.
Another work related social networking group is long distance truck drivers. By using their CB radios, they stay in contact with one another and warn each other of road hazards. If one of them has a problem, others go to his or her aid.
No, social networking was not invented in the twenty-first century and it didn’t come into being with the advent of the personal computer.
It has been around probably since the beginning of time in some form or another but the advent of the personal computer certainly put a new spin on social networking. Web 2.0 has really kicked social networking up several notiches.
No longer is social networking limited to people who work at the same jobs or who live in the same communities. Social networking is now world wide and easily accessible to everyone who has access to a computer and an internet connection.
It all started with the advent of instant messaging technology but it has grown far beyond that limited ability. With instant messaging it was necessary to let others see your email address and so you lost much of your anonymity.
In today’s Web 2.0 world, social networking and complete anonymity are both possible.
The online dating sites are a very good example of this compatibility. People can register and pay for memberships on online dating sites and conduct an entire relationship for many months without either party knowing the other party’s real name, ISP email address or the name of the city in which they live.
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The E-Entrepreneur Success Mindset
All communication is conducted on the online dating website itself thus affording both social networking and anonymity.
There are Web 2.0 websites that are dedicated to nothing BUT social networking. One of the better known ones among the younger set is MySpace but there are at least a hundred different social networking sites on the internet and probably a lot more that that.
Web 2.0 social networking sites are divided in many different ways.
There are social networking sites that are dedicated to specific ethnicities; BlackPlanet.com is for African Americans, Babbello is for Australian teenagers, FaceBox is for European young adults, Gronco.net is for Poland, iWiW is for Hungary, Migente.com is for Latinos, Mixi is for Japan are just a few examples.
Social networking sites are also divided sometimes by interests. For example you can find such social networking sites as CarDomain for car enthusiasts, Flickr for photo sharing, Gaia for gamers, Gopets for virtual pets, Joga Bonita for football or soccer, or Last.fm for music.
These are only a very few example. There are a great many more.
Most social networking sites, however, are not dedicated to a specific group. They are general membership sites and the members themselves divide themselves into appropriate groups according to interests and compatibility.
Almost all of the social networking sites are free to join. There are just a few that have membership fees. The site owners make their money from advertisers rather than from users. A few sites are only open to those who have been invited to join by other members.
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The E-Entrepreneur Success Mindset
Most of these social networking sites provide you with your own blog when you join the site. You can make posts to your blog and you can invite others to post to your blog. The trick here is to also use the social bookmarking sites and upload links to your blog posts into them with the appropriate tags containing key words.
The blogs on social networking sites are in addition to and not a replacement for blogs on your own website if you are an internet marketer and the social bookmarking sites should be used to upload links to both blogs.
Social networking is easy and it is fun. It is a way that you can enhance your online business and have a lot of fun in the process. You can meet some of your very best potential customers on social networking sites. You can make friends and influence people as well.
It has long been a well established fact that more business is actually conducted in social settings than in offices.
More deals are made on golf courses than in board rooms in the real world and more
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