The Age of Big Business - Burton Jesse Hendrick (read me like a book .TXT) 📗

By enforcing these ideas Vail saved the United States from the chaos which exists in certain other countries, such as France, where each subscriber purchases his own instrument, making his selection from about forty different varieties. That certain dangers were inherent in this universal system Vail understood. Monopoly all too likely brings in excessive charges, poor service, and inside speculation; but it was Vail’s plan to justify his system by its works. To this end he established a great engineering department which should study all imaginable mechanical improvements, with the results which have been described. He gave the greatest attention to every detail of the service and particularly insisted on the fairest and most courteous treatment of the public. The “please” which invariably accompanies the telephone girl’s request for a number—the familiar “number, please”—is a trifle, but it epitomizes the whole spirit which Vail inspired throughout his entire organization. Though there are plenty of people who think that the existing telephone charges are too high, the fact remains that the rate has steadily declined with the extension of the business. Vail has also kept his company clear from the financial scandals that have disgraced so many other great corporations. He has never received any reward himself except his salary, such fortune as he possesses being the result of personal business ventures in South America during the twenty years from 1887 to 1907 that he was not associated with the Bell interests.

 

Vail’s first achievement was to rescue this invention from the greatest calamity which would have befallen it. The Western Union Telegraph Company, which in the early days had looked upon the telephone as negligible, suddenly awoke one morning to a realization of its importance. This Corporation had recently introduced its “printing telegraph,” a device that made it possible to communicate without the intermediary operator. When news reached headquarters that subscribers were dropping this new contrivance and subscribing to telephones, the Western Union first understood that a competitor had entered their field.

Promptly organizing the American Speaking Telephone Company, the Western Union, with all its wealth and prestige, proceeded to destroy this insolent pigmy. Its methods of attack were unscrupulous and underhanded, the least discreditable one being the use of its political influence to prevent communities from giving franchises to the Bell Company. But this corporation mainly relied for success upon the wholesale manner in which it infringed the Bell patents. It raked together all possible claimants to priority, from Philip Reis to Elisha Gray, in its attempts to discredit Bell as the inventor. The Western Union had only one legitimate advantage—the Edison transmitter—which was unquestionably much superior to anything which the Bell Company then possessed. Many Bell stockholders were discouraged in face of this fierce opposition and wished to abandon the fight. Not so Vail. The mere circumstance that the great capitalists of the Western Union had taken up the telephone gave the public a confidence in its value which otherwise it would not have had, a fact which Vail skillfully used in attracting influential financial support. He boldly sued the Western Union in 1878 for infringement of the Bell patents. The case was a famous one; the whole history of the telephone was reviewed from the earliest days, and the evidence as to rival claimants was placed on record for all time. After about a year, Mr. George Clifford, perhaps the best patent attorney of the day, who was conducting the case for the Western Union, quietly informed his clients that they could never win, for the records showed that Bell was the inventor. He advised the Western Union to settle the case out of court and his advice was taken. This great corporation war was concluded by a treaty (November 10, 1879) in which the Western Union acknowledged that Bell was the inventor, that his patents were valid, and agreed to retire from the telephone business. The Bell Company, on its part, agreed to buy the Western Union Telephone System, to pay the Western Union a royalty of twenty per cent on all telephone rentals, and not to engage in the telegraph business. Had this case been decided against the Bell Company it is almost certain that the telephone would have been smothered in the interest of the telegraph and its development delayed for many years.

 

Soon after the settlement of the Western Union suit, the original group which had created the telephone withdrew from the scene.

Bell went back to teaching deaf-mutes. He has since busied himself with the study of airplanes and wireless, and has invented an instrument for transmitting sound by light. The new telephone company offered him $10,000 a year as chief inventor, but he replied that he could not invent to order. Thomas Sanders received somewhat less than $1,000,000 and lost most of it exploiting a Colorado gold mine. Gardiner Hubbard withdrew from business and devoted the last years of his life to the National Geographic Society. Thomas Watson, after retiring from the telephone business, bought a shipbuilding yard near Boston, which has been successful.

 

In making this settlement with the Western Union, the Bell interests not only eliminated a competitor but gained great material advantages. They took over about 56,000 telephone stations located in 55 cities and towns. They also soon acquired the Western Electric Manufacturing Company, which under the control of the Western Union had developed into an important concern for the manufacture of telephone supplies. Under the management of the Bell Company this corporation, which now has extensive factories in Hawthorne, Ill., produces two-thirds of the world’s telephone apparatus. With the Western Electric Vail has realized the fundamental conception underlying his ideal telephone system—the standardization of equipment. For the accomplishment of his idea of a national telephone system, instead of a parochial one, Mr. Vail organized, in 1881, the American Bell Telephone Company, a corporation that really represented the federalization of all the telephone activities of the subsidiary companies. The United States was divided into several sections, in each of which a separate company was organized to develop the telephone possibilities of that particular area. In 1899 the American Telephone and Telegraph Company took over the business and properties of the American Bell Company. The larger corporation built toll lines, connected these smaller systems with one another, and thus made it possible for Washington to talk to New York, New York to Chicago, and ultimately—Boston to San Francisco. An enlightened policy led the Bell Company frequently to establish exchanges in places where there was little chance of immediate profit. Under this stimulation the use of this instrument extended rapidly, yet it is in the last twenty years that the telephone has grown with accelerated momentum. In 1887 there were 170,000 subscribers in the United States, and in 1900 there were 610,000; but in 1906

the American Telephone and Telegraph Company was furnishing its service to 2,550,000 stations, and in 1916 to 10,000,000. Clearly it is only since 1900 that the telephone has become a commonplace of American existence. Up to 1900 it had grown at the rate of about 13,000 a year; whereas since 1900 it has grown at the rate of 700,000 a year. The explanation is that charges have been so reduced that the telephone has been brought within the reach of practically every business house and every family. Until the year 1900 every telephone subscriber had to pay $240 a year, and manifestly only families in affluent circumstances could afford such a luxury. About that time a new system of charges known as the “message rate” plan was introduced, according to which the subscriber paid a moderate price for a stipulated number of calls, and a pro rata charge for all calls in excess of that number. Probably no single change in any business has had such an instantaneous effect. The telephone, which had hitherto been an external symbol of prosperity, suddenly became the possession of almost every citizen.

 

Other companies than the Bell interests have participated in this development. The only time the Bell Company has had no competitor, Mr. Vail has said, was at the Philadelphia Centennial in 1876. Some of this competition has benefited the public but much of it has accomplished little except to enrich many not over-scrupulous promoters. Groups of farmers who frequently started companies to furnish service at cost did much to extend the use of the telephone. Many of the companies which, when the Bell patents expired in 1895, sprang up in the Middle West, also manifested great enterprise and gave excellent service. These companies have made valuable contributions, of which perhaps the automatic telephone, an instrument which enables a subscriber to call up his “party” directly, without the mediation of “central,”

is the most ingenious. Although due acknowledgment must be made of the honesty and enterprise with which hundreds of the independents are managed, the fact remains that they are a great economic waste. Most of them give only a local service, no company having yet arisen which aims to duplicate the comprehensive national plans of the greater corporation. As soon as an independent obtains a foothold, the natural consequence is that every business house and private household must either be contented with half service, or double the cost of the telephone by subscribing to two companies. It is not unlikely that the “independents” have exercised a wholesome influence upon the Bell Corporation, but, as the principle of government regulation rather than individual competition has now become the established method of controlling monopoly, this influence will possess less virtue in the future. In addition to these independent enterprises, the telephone has unfortunately furnished an opportunity for stockjobbing schemes on a considerable scale. The years from 1895 to 1905 witnessed the growth of many bubbles of this kind; one group of men organized not far from two hundred telephone companies. They would go into selected communities, promise a superior service at half the current rates, enlist the cooperation of “leading” business men, sell the stock largely in the city or town to be benefited, make large profits in the construction of the lines and the sale of equipment—and then decamp for pastures new. The multitudinous bankruptcies that followed in the wake of such exploiters at length brought their activities to an end.

 

CHAPTER V. THE DEVELOPMENT OF PUBLIC UTILITIES

 

The streets of practically all American cities, as they appeared in 1870 and as they appear today, present one of the greatest contrasts in our industrial development. Fifty years ago only a few flickering gas lamps lighted the most traveled thoroughfares.

Only the most prosperous business houses and homes had even this expensive illumination; most obtained their artificial light from the new illuminant known as kerosene. But it was the mechanism of city transportation that would have looked the strangest in our eyes. New York City had built the world’s first horse-car line in 1832, and since that year this peculiarly American contrivance has had the most extended development. In 1870, indeed, practically every city of any importance had one or more railways of this type. New York possessed thirty different companies, each operating an independent system. In Philadelphia, Chicago, St.

Louis, and San Francisco the growth of urban transportation had been equally haphazard. The idea of combining the several street railways into one comprehensive corporation had apparently occurred to no one. The passengers, in their peregrinations through the city, had frequently to pay three or four fares; competition was thus the universal rule. The mechanical equipment similarly represented a primitive state of organization. Horses and mules, in many cases hideous physical specimens of their breeds, furnished the motive power. The cars were little “bobtailed” receptacles, usually badly painted and more often than not in a desperate state of disrepair. In many cities the driver presided as a solitary autocrat; the passengers on entrance deposited their coins in a little fare box. At night tiny oil lamps made the darkness visible; in winter time