All About Coffee - William H. Ukers (best novel books to read .TXT) 📗
- Author: William H. Ukers
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The First Newspaper Advertisement
The first newspaper advertisement for coffee appeared, May 26, 1657, in the Publick Adviser of London, one of the first weekly pamphlets. The name of this publication was erroneously given as the Publick Advertiser by an early writer on coffee, and the error has been copied by succeeding writers. The first newspaper advertisement was contained in the issue of the Publick Adviser for the week of May 19 to May 26, and read:
In Bartholomew Lane on the back side of the Old Exchange, the drink called Coffee, (which is a very wholsom and Physical drink, having many excellent vertues, closes the Orifice of the Stomack, fortifies the heat within, helpeth Digestion, quickneth the Spirits, maketh the heart lightsom, is good against Eye-sores, Coughs, or Colds, Rhumes, Consumptions, Head-ach, Dropsie, Gout, Scurvy, Kings Evil, and many others is to be sold both in the morning, and at three of the clock in the afternoon).
Chocolate was also advertised for sale in London this same year. The issue of the Publick Adviser for June 16, 1657, contained this announcement:
In Bishopgate Street, in Queen's Head Alley, at a Frenchman's house is an excellent West India drink called chocolate, to be sold, where you may have it ready at any time, and also unmade at reasonable rates.
Tea was first sold publicly at Garraway's (or Garway's) in 1657.
Strange Coffee Mixtures
The doctors were loath to let coffee escape from the mysteries of the pharmacopœia and become "a simple and refreshing beverage" that any one might obtain for a penny in the coffee houses, or, if preferred, might prepare at home. In this they were aided and abetted by many well-meaning but misguided persons (some of them men of considerable intelligence) who seemed possessed of the idea that the coffee drink was an unpleasant medicine that needed something to take away its curse, or else that it required a complex method of preparation. Witness "Judge" Walter Rumsey's Electuary of Cophy, which appeared in 1657 in connection with a curious work of his called Organon Salutis: an instrument to cleanse the stomach.[73] The instrument itself was a flexible whale-bone, two or three feet long, with a small linen or silk button at the end, and was designed to be introduced into the stomach to produce the effect of an emetic. The electuary of coffee was to be taken by the patient before and after using the instrument, which the "judge" called his Provang. And this was the "judge's" "new and superior way of preparing coffee" as found in his prescription for making electuary of cophy:
Take equal quantity of Butter and Sallet-oyle, melt them well together, but not boyle them: Then stirre them well that they may incorporate together: Then melt therewith three times as much Honey, and stirre it well together: Then add thereunto powder of Turkish Cophie, to make it a thick Electuary.
A little consideration will convince any one that the electuary was most likely to achieve the purpose for which it was recommended.
Another concoction invented by the "judge" was known as "wash-brew", and included oatmeal, powder of "cophie", a pint of ale or any wine, ginger, honey, or sugar to please the taste; to these ingredients butter might be added and any cordial powder or pleasant spice. It was to be put into a flannel bag and "so keep it at pleasure like starch." This was a favorite medicine among the common people of Wales.
The book contained in a prefix an interesting historical document in the shape of a letter from James Howell (1595–1666) the writer and historiographer, which read:
Touching coffee, I concurre with them in opinion, who hold it to be that black-broth which was us'd of old in Lacedemon, whereof the Poets sing; Surely it must needs be salutiferous, because so many sagacious, and the wittiest sort of Nations use it so much; as they who have conversed with Shashes and Turbants doe well know. But, besides the exsiccant quality it hath to dry up the crudities of the Stomach, as also to comfort the Brain, to fortifie the sight with its steem, and prevent Dropsies, Gouts, the Scurvie, together with the Spleen and Hypocondriacall windes (all which it doth without any violance or distemper at all.) I say, besides all these qualities, 'tis found already, that this Coffee-drink hath caused a greater sobriety among the nations; for whereas formerly Apprentices and Clerks with others, used to take their mornings' draught in Ale, Beer or Wine, which by the dizziness they cause in the Brain, make many unfit for business, they use now to play the Good-fellows in this wakefull and civill drink: Therefore that worthy Gentleman, Mr. Mudiford[74], who introduced the practice hereof first to London, deserves much respect of the whole nation.
The coffee drink at one time was mixed with sugar candy, and also with mustard. In the coffee houses, however, it was usually served black; "few people then mixed it with either sugar or milk."
Fantastic Coffee Claims
One can not fail to note in connection with the introduction of coffee into England that the beverage suffered most from the indiscretions of its friends. On the one hand, the quacks of the medical profession sought to claim it for their own; and, on the other, more or less ignorant laymen attributed to the drink such virtues as its real champions among the physicians never dreamed of. It was the favorite pastime of its friends to exaggerate coffee's merits; and of its enemies, to vilify its users. All this furnished good "copy" for and against the coffee house, which became the central figure in each new controversy.
From the early English author who damned it by calling it "more wholesome than toothsome", to Pasqua Rosée and his contemporaries, who urged its more fantastic claims, it was forced to make its way through a veritable morass of misunderstanding and intolerance. No harmless drink in history has suffered more at hands of friend and foe.
Did its friends hail it as a panacea, its enemies retorted that it was a slow poison. In France and in England there were those who contended that it produced melancholy, and those who argued it was a cure for the same. Dr. Thomas Willis (1621–1673), a distinguished Oxford physician whom Antoine Portal (1742–1832) called "one of the greatest geniuses that ever lived", said he would sometimes send his patients to the coffee house rather than to the apothecary's shop. An old broadside, described later in this chapter, stressed the notion that if you "do but this Rare ARABIAN cordial use, and thou may'st all the Doctors Slops Refuse."
As a cure for drunkenness its "magic" power was acclaimed by its friends, and grudgingly admitted by its foes. This will appear presently in a description of the war of the broadsides and the pamphlets. Coffee was praised by one writer as a deodorizer. Another (Richard Bradley), in his treatise concerning its use with regard to the plague, said if its qualities had been fully known in 1665, "Dr. Hodges and other learned men of that time would have recommended it." As a matter of fact, in Gideon Harvey's Advice against the Plague, published in 1665, we find, "coffee is commended against the contagion."
This is how the drink's sobering virtue was celebrated by the author of the Rebellious Antidote:
Come, Frantick Fools, leave off your Drunken fits.
Obsequious be and I'll recall your Wits,
From perfect Madness to a modest Strain
For farthings four I'll fetch you back again,
Enable all your mene with tricks of State,
Enter and sip and then attend your Fate;
Come Drunk or Sober, for a gentle Fee,
Come n'er so Mad, I'll your Physician be.
Dr. Willis, in his Pharmaceutice Rationalis (1674), was one of the first to attempt to do justice to both sides of the coffee question. At best, he thought it a somewhat risky beverage, and its votaries must, in some cases, be prepared to suffer languor and even paralysis; it may attack the heart and cause tremblings in the limbs. On the other hand it may, if judiciously used, prove a marvelous benefit; "being daily drunk it wonderfully clears and enlightens each part of the Soul and disperses all the clouds of every Function."
It was a long time before recognition was obtained for the truth about the "novelty drink"; especially that, if there were any beyond purely social virtues to be found in coffee, they were "political rather than medical."
Dr. James Duncan, of the Faculty of Montpellier, in his book Wholesome Advice against the Abuse of Hot Liquors, done into English in 1706, found coffee no more deserving of the name of panacea than that of poison.
George Cheyne (1671–1743), the noted British physician, proclaimed his neutrality in the words, "I have neither great praise nor bitter blame for the thing."
Coffee Prices and Coffee Licenses
Coffee, with tea and chocolate, was first mentioned in the English Statute books in 1660, when a duty of four pence was laid upon every gallon made and sold, "to be paid by the maker." Coffee was classed by the House of Commons with "other outlandish drinks."
It is recorded in 1662 that "the right coffee powder" was being sold at the Turk's Head coffee house in Exchange Alley for "4s. to 6s. 8d. per pound; that pounded in a mortar, 2s; East India berry, 1s. 6d.; and the right Turkie berry, well garbled [ground] at 3s. The ungarbled [in the bean] for less with directions how to use the same." Chocolate was also to be had at "2s. 6d. the pound; the perfumed from 4s. to 10s."
At one time coffee sold for five guineas a pound in England, and even forty crowns (about forty-eight dollars) a pound was paid for it.
In 1663, all English coffee houses were required to be licensed; the fee was twelve pence. Failure to obtain a license was punished by a fine of five pounds for every month's violation of the law. The coffee houses were under close surveillance by government officials. One of these was Muddiman, a good scholar and an "arch rogue", who had formerly "written for the Parliament" but who later became a paid spy. L'Estrange, who had a patent on "the sole right of intelligence", wrote in his Intelligencer that he was alarmed at the ill effects of "the ordinary written papers of Parliament's news ... making coffee houses and all the popular clubs judges of those councils and deliberations which they have nothing to do with at all."
The first royal warrant for coffee was given by Charles II to Alexander Man, a Scotsman who had followed General Monk to London, and set up in Whitehall. Here he advertised himself as "coffee man to Charles II."
Owing to increased taxes on tea, coffee, and newspapers, near the end of Queen Anne's reign (1714) coffee-house keepers generally raised their prices as follows: Coffee, two pence per dish; green tea, one and a half pence per dish. All drams, two pence per dram. At retail, coffee was then sold for five shillings per pound; while tea brought from twelve to twenty-eight shillings per pound.
Coffee Club of The Rota
"Coffee and Commonwealth", says a pamphleteer of 1665, "came in together for a Reformation, to make 's a free and sober nation." The writer argues that liberty of speech should be allowed, "where men of differing judgements croud"; and he adds, "that's a coffee-house, for where should men discourse so free as there?" Robinson's comments are apt:
Now perhaps we do not always connect the ideas
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