Struggles and Triumphs - P. T. Barnum (top 20 books to read txt) 📗

in the matter with the managers and against the Herald, and thousands of people went to the theatres merely to show their willingness to support the managers and to spite “Old Bennett.” The editor was fairly caught in his own trap; other journals began to estimate the loss the Herald sustained by the action of the managers, and it was generally believed that this loss in advertising and job printing was not less than from $75,000 to $100,000 a year. The Herald’s circulation also suffered terribly, since hundreds of people, at the hotels and elsewhere, who were accustomed to buy the paper solely for the sake of seeing what amusements were announced for the evening, now bought other papers. This was the hardest blow of all, and it fully accounted for the abuse which the Herald daily poured out upon the theatres.

But the more Bennett raved the more the people laughed, and the more determined did they seem to patronize the managers. Many people came to the Museum, who said they came expressly to show us that the public were with us and against the Herald. The other managers stated their experience to be the same in this respect. In fact, it was a subject of general remark, that, without exception, the associated managers never had done such a thriving business as during the two years in which they gave the Herald the cold shoulder.

Bennett evidently felt ashamed of the whole transaction; he would never publish the facts in his columns, though he once stated in an editorial that it had been reported that he had been cheated in purchasing the Broadway property; that the case had gone to court, and the public would soon know all the particulars. Some persons supposed by this that Bennett had sued me; but this was far from being the case. The owner of the lots sued Bennett, to compel him to take the title and pay for the property as per agreement; and that was all the “law” there was about it. He held James Gordon Bennett’s bond, that he would pay him half a million of dollars for the land, as follows: $100,000 cash, and a bond and mortgage upon the premises for the remaining $400,000. The day before the suit was to come to trial, Bennett came forward, took the deed, and paid $100,000 cash and gave a bond and mortgage of the entire premises for $400,000. That lien still exists against the Herald property.

Had I really taken back the lease as Bennett desired, he would have been in a worse scrape than ever; for having been compelled to take the property, he would have been obliged, as my landlord, to go on and assist in building a Museum for me according to the terms of my lease, and a Museum I should certainly have built on Bennett’s property, even if I had owned a dozen Museums up town. As it was, Bennett was badly beaten on every side, and especially by the managers, who forever established the fact that the Herald’s abuse was profitable, and its patronage fatal to any enterprise; and who taught Mr. Bennett personally the lesson of his own insignificance, as he had not learned it since the days when gentlemen used to kick and cowhide him up and down the whole length of Nassau Street. In the autumn of 1868, the associated managers came to the conclusion that the punishment of Bennett for two years was sufficient, and they consented to restore their advertisements to the Herald. I was then associated with the Van Amburgh Company in my new Museum, and we concluded that the cost of advertising in the Herald was more than it was worth, and so we did not enter into the new arrangement made by the Managers’ Association.

XLII Public Lecturing

My Tour at the West⁠—The Curiosity Exhibitor Himself a Curiosity⁠—Buying a Farm in Wisconsin⁠—Helping Those Who Help Themselves⁠—A Ride on a Locomotive⁠—Punctuality in My Engagements⁠—Tricks to Secure Seats in the Ladies’ Car⁠—I Suddenly Became Father to a Young Married Couple⁠—My Identity Denied⁠—Pity and Charity⁠—Reverend Doctor Chapin Pulls the Bell⁠—Temperance⁠—How I Became a Teetotaler⁠—Moderate Drinking and Its Dangers⁠—Doctor Chapin’s Lecture in Bridgeport⁠—My Own Efforts in the Temperance Cause⁠—Lecturing Throughout the Country⁠—Newspaper Articles⁠—The Story of Vineland, in New Jersey.

During the summer of 1866, Mr. Edwin L. Brown, Corresponding Secretary of the “Associated Western Literary Societies,” opened a correspondence with me relative to delivering, in the ensuing season, my lecture on “Success in Life,” before some sixty lyceums, Young Men’s Christian Associations, and Literary Societies belonging to the union which Mr. Brown represented. The scheme embraced an extended tour through Pennsylvania, Ohio, Indiana, Illinois, Wisconsin, Missouri and Iowa, and I was to receive one hundred dollars for every repetition of my lecture, with all my travelling expenses on the route. Agreeing to these terms, I commenced the engagement at the appointed time, and, averaging five lectures a week, I finished the prescribed round just before New Year’s. Before beginning this engagement, however, I gave the lecture for other associations at Wheeling, Virginia, Cincinnati, Ohio, and Louisville, Kentucky. I also delivered the lecture in Chicago, for Professor Eastman, who at that time had one of his Business Colleges in that city. He engaged the celebrated Crosby Opera House for the occasion, and I think, with, perhaps, two exceptions, I never spoke before so large and intelligent an audience as was there assembled. It was estimated that from five to six thousand ladies and gentlemen were gathered in that capacious building; and nearly as many more went away unable to obtain admission. I was glad to observe by the action of the audience, and by the journals of the following day, that my efforts on that occasion were satisfactory. Indeed, though it is necessarily egotistical, I may truly say that with this lecture I always succeeded in pleasing my hearers. I