KaChing: How to Run an Online Business that Pays and Pays by Comm, Joel (most important books to read .txt) 📗

• Interactive illustrations that help you to expand your knowledge

• Classroom-style lessons that you can watch again and again

• Quizzes

• Homework assignments

=>www.complete-guide-to-website-building.com/go/page.html

This really is the whole enchilada and then some:-)

It’s MASSIVE!

It’s principally aimed at people who are newer to web site design, perhaps people who have:

• Tried creating sites with other products like FrontPage, Dreamweaver, Expression Web, or Site Build It! only to end up giving up out of sheer frustration

• Outsourced their web site building up to now

• Never even tried creating a site before now

The promise backing the course is as large as the course itself.

Paul tells me he’s going to *personally guarantee* that the course will deliver ALL the skills you need to create professional-quality web sites, with a straight 365-day refund guarantee.

So far, so good. What about price?

You’ll often see similar courses retailing for well into four figures (and for good reason—courses like these take many months to plan and develop, and they’re definitely not cheap to create) but for some inexplicable reason, Paul’s asking for only $197 for the first 1,000 to sign up, and then the price shoots up to $297. So don’t procrastinate.

Remember, this is the first time Paul has made this available, so I have a feeling once he sees the demand he might want to rethink that pricing completely! It is DEFINITELY worth a LOT more!

Here’s the link to find out more:

=>www.complete-guide-to-website-building.com/go/page.html

If you want to kick-start your online empire right now and master the art of web site building, head straight over to the link and check it out. I am sure you’ll be VERY impressed, as Paul doesn’t do things halfway.

To your success,

Joel Comm

=>www.complete-guide-to-website-building.com/go/page.html

InfoMedia, Inc., 1151 Eagle Dr. Ste. 325, Loveland, CO 80537, USA

To unsubscribe or change subscriber options visit:

www.aweber.com/z/r/?TOxMbMystCwMLMyMbGwctEaOrKycTMwsnA

There are a few quick points to note here. The e-mail is addressed to the recipient by first name. You’ll be able to capture that information when you ask people to sign up, and the mass mailing program that you use to send out the e-mails will be able to add it automatically. It’s much more effective than writing “Dear Subscriber,” or even just “Hello.”

Again, this is about trust. Subscribers will buy from you if they feel they have a relationship with you. What kind of a relationship is it if you don’t even know their name?

That’s also why the e-mail has a personal feel. It starts with “I” and is addressed to “you.” (And that’s “you” singular. Every e-mail and every article you write is read by one person at a time, so address the reader individually.) At one point, it even describes a personal conversation I had with the merchant.

This isn’t an ad and it isn’t a long-form sales letter. It’s a personal message letting people know about a great opportunity. It still has bullet points to describe the features and allow readers to see that this product is meant for them. It identifies the product’s unique selling point—its size and comprehensiveness—and it works in the guarantee and the price.

It even creates a sense of urgency by raising the price for people who delay. Of course, the link is isolated so that it stands out and is easy to find. You can also see my company’s address at the bottom of the e-mail (above the unsubscribe link). No one has ever stopped by after reading an e-mail like this, but CAN-SPAM says we have to do it.

You’ll also notice that the unsubscribe link goes to AWeber (www.aweber.com). This is the company that I use to handle my e-mail marketing campaigns, and it’s the one used by most major marketers (Figure 5.6). Although lots of companies offer similar services, AWeber is probably the Microsoft of e-mail marketing software. It’s the default option and provides services that are both reliable and flexible enough to handle any campaign.

E-mail marketing might have picked up a bad name, but that reputation isn’t completely fair. Double opt-in messages should form a part of your Internet business and a part of your affiliate strategy, too.

Figure 5.6AWeber really can help with your e-mail marketing. Prices range from $10 per month for 2,500 subscribers to $130 for 25,000. It’s not a free service, but the e-mails are effective and worth the money.

GET THE TIMING RIGHT

Every holiday season, Google brings out a new set of AdSense units. They’re in the same formats, and they’re all in the usual sizes, but they’re decorated with little seasonal pictures. Thanksgiving units might have little illustrations of turkeys; Christmas units could have pictures of Santa or snowmen.

Google does this partly because it likes to be cute. The company uses any excuse to change the Google logo on the search engine home page. It also does this because the company understands the value of timing.

At Christmastime, readers are going to be attracted to a little picture of Santa. They’re going to notice the illustration in an ad unit, and instead of looking away, they’re going to look closer. And while they’re looking, they just might click the ad. The difference isn’t huge, but many publishers have reported higher click-through rates after using Google’s seasonal ads. (How those ads are implemented though will always be more important.)

Timing is something that affiliates often neglect. It’s as though they forget that they’re earning money from retailers and completely miss the value of matching products and campaigns to the seasons. It’s one of the problems of spending hours in front of a computer: Not only do you forget what day it is, you even forget what time of year it is!

That’s a shame, because it’s valuable information. The busiest day for Amazon, for example, is exactly 10 days before Christmas.

Most of your affiliate earnings are going to come from writing content that recommends products and inserting text ads into the words. You’ll put up the content and watch a percentage of your users click through and buy. Occasionally it pays to prepare