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them the simple manual education which they are capable of receiving, we can keep them out of a life of crime.

Studies of criminals in reform schools show that the history of many cases is as follows: The person, being of low mentality, could not get on well at school and therefore came to dislike school, and consequently became a truant. Truancy led to crime. Crime sent the person to the court, and the court sent the person to the state reformatory.

The great duty of the state is the prevention of crime. Usually little can be done in the way of saving a mature criminal. We must save the children before they become criminals, save them by proper treatment. Society owes it to every child to do the right thing for him, the right thing, whether the child is an idiot or a genius. Merely from the standpoint of economy, it would be an immense saving to the state if it would prevent crime by the proper treatment of every child.

Business. The contribution of psychology in this field, so far, is in the psychology of advertising and salesmanship, both having to do chiefly with the selling of goods. Students of the psychology of advertising have, by experiment, determined many principles that govern people when reading newspapers and magazines, principles having to do with size and kind of type, arrangement and form, the wording of an advertisement, etc. The object of an advertisement is to get the reader interested in the article advertised. The first thing is to get him to read the advertisement. Here, various principles of attention are involved. The next thing is to have the matter of the advertisement of such a nature that it creates interest and remains in memory, so that when the reader buys an article of that type he buys the particular kind mentioned in the advertisement.

In salesmanship, many subtle psychological principles are involved. The problem of the salesman is to get the attention of the customer, and then to make him want to buy his goods. To do this with the greatest success demands a profound knowledge of human nature. Other things being equal, that man can most influence people who has the widest knowledge of the nature of people, and of the factors that affect this nature. The successful salesman must understand human feelings and emotions, especially sympathy; also the laws of attention and memory, and the power of suggestion. A mastery of the important principles requires years of study, and a successful application of them requires just as many years of practice.

The last paragraph leads us to a consideration of the general problem of influencing men. In all occupations and professions, one needs to know how to influence other men. We have already discussed the matter of influencing people to buy goods. People who employ labor need to know how to get laborers to do more and better work, how to make them loyal and happy. The minister needs to know how to induce the members of his congregation to do right. The statesman needs to know how to win his hearers and convince them of the justice and wisdom of his cause. Whatever our calling, there is scarcely a day when we could not do better if we knew more fully how to influence people.

Industry. The service of psychology here is four-fold: (1) Finding what men are fitted for. (2) Finding what kinds of abilities are demanded by the various trades and occupations. (3) Helping the worker to understand the psychological aspects of his work. (4) Getting the best work out of the laborer.

Finding what men are fitted for. In the preceding chapter, we discussed the individual variations of men. Some people are better fitted physically and mentally for certain types of work than they are for other types of work. The determination of what an individual is fitted for and what he is not fitted for is the business of psychology. In some cases, the verdict of psychology can be very specific; in others, it can be only general. Much misery and unhappiness come to people from trying to do what they are not fitted by nature to do. There are many professions and occupations which people should not enter unless they possess high general ability. Now, psychology is able to measure general ability. There are many other occupations and professions which people should not enter unless they possess some special ability. Music, art, and mechanics may be mentioned as examples of occupations and professions demanding specific kinds of ability. In industrial work, many aspects demand very special abilities, as quick reaction, quick perception, fine discrimination, calmness and self-control, ingenuity, quick adaptation to new situations. Psychology can aid in picking out the people who possess the required abilities.

The different abilities demanded. It is the business of psychology to make a careful analysis of the specific abilities required in all the various works of life. There are hundreds of occupations and often much differentiation of work within an occupation. It is for the psychologist of the future to make this analysis and to classify the occupations with reference to the kinds of abilities demanded. Of course, many of them will be found to require the same kind of ability, but just as surely, many will be found to require very special abilities. It is a great social waste to have people trying to fill such positions unless they possess the specific abilities required.

It should be the work of the high school and college to explain the possibilities, and the demands in the way of ability, of the various occupations of the locality. By possibilities and demands are meant the kinds of abilities required and the rewards that can be expected, the kind of life which the different fields offer. It is the further duty of the high school and college to find out, as far as possible, the specific abilities of the students. With this knowledge before them, the students should choose their careers, and then make specific preparation for them. The schools ought to work in close coöperation with the industries, the student working for a part of the day in school and a part in the industries. This would help much in leading the student to understand the industries and in ascertaining his own abilities and interests.

The psychological aspects of one’s work. All occupations have a psychological aspect. They involve some trick of attention, of association, of memory. Certain things must be looked for, certain habits must be formed, certain movements must be automatized. Workmen should be helped to master these psychological problems, to find the most convenient ways of doing their work. Workmen often do their work in the most uneconomical ways, having learned their methods through imitation, and never inquiring whether there is a more economical way.

Securing efficiency. Securing efficiency is a matter of influencing men, a matter which we have already discussed. Securing efficiency is quite a different matter from that treated in the preceding paragraph. A workman may have a complete knowledge of his work and be skilled in its performance, and still be a poor workman, because he does not have the right attitude toward his employer or toward his work. The employer must therefore meet the problem of making his men like their work and be loyal to their employer. The laborer must be happy and contented if he is to do good work. Moreover, there is no use in working, or in living either, if one cannot be happy and contented.

We have briefly indicated the possibilities of psychology in the various occupations and professions. There is a further application that has no reference to the practical needs of life, but to enjoyment. A psychological knowledge of human nature adds a new interest to all our social experience. The ability to understand the actions and feelings of men puts new meaning into the world. The ability to understand oneself, to analyze one’s actions, motives, feelings, and thoughts, makes life more worth living. A knowledge of the sensations and sense organs adds much pleasure to life in addition to its having great practical value. Briefly, a psychological knowledge of human nature adds much to the richness of life. It gives one the analytical attitude. Experiences that to others are wholes, to the psychologist fall apart into their elements. Such knowledge leads us to analyze and see clearly what otherwise we do not understand and see only darkly or not at all. Literature and art, and all other creations and products of man take on a wholly new interest to the psychologist.

Summary. Psychology is of service to education in ascertaining the nature of the child and the laws of learning; to law, in determining the reliability of evidence and in the prevention of crime; to medicine, in the work of diagnosis and treatment; to business, in advertising and salesmanship; to the industries, in finding the man for the place and the place for the man; to everybody, in giving a keener insight into, and understanding of, human nature.

CLASS EXERCISES

Visit a court room when a trial is in progress. Note wherein psychology could be of service to the jury, to the judge, and to the attorneys.

To test the reliability of evidence, proceed as follows: Take a large picture, preferably one in color and having many details; hold it before the class in a good light where all can see it. Let them look at it for ten or fifteen seconds, the time depending on the complexity of the picture. The students should then write down what they saw in the picture, underscoring all the points to which they would be willing to make oath. Then the students should answer a list of questions prepared by the teacher, on various points in the picture. Some of these questions should be suggestive, such as, “What color is the dog?” supposing no dog to be in the picture. The papers giving the first written description should be graded on the number of items reported and on their accuracy. The answers to the questions should be graded on their accuracy. How do girls compare with boys in the various aspects of the report? What is the accuracy of the underlined points?

Let the teacher, with the help of two or three students, perform before the class some act or series of acts, with some conversation, and then have the students who have witnessed the performance write an account of it, as in No. 2.

Divide the class into two groups. Select one person from each to look at a picture as in No. 1. These two people are then to write a complete account of the picture. This account is then read to another person in the same group, who then writes from memory his account and reads to another. This is to be continued till all have heard an account and written their own. You will then have two series of accounts of the same picture proceeding from two sources. It will be well for the two who look at the picture to be of very different types, let us say, one imaginative, the other matter-of-fact.

Do all the papers of one series have some characteristics that enable you to determine from which group they come? What conclusions and inferences do you draw from the experiment?

Does the feeling of certainty make a thing true? See how many cases you can find in a week, of persons feeling sure a statement is true, when it is really false.

In the following way, try to find out something which a person is trying to conceal. Prepare a list of words, inserting now and then words which have some reference to the vital point. Read the words one by one to the person and have him speak the first word suggested by

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