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the cosmic truth if we do not ascertain what our capacities are for understanding things. You can only understand what your sensory faculties allow you to and what your mind can process. Geniuses of the world admit that human brain is still not good enough to understand the larger questions of life and the cosmos. Though, the vast areas of human brain and its overall functioning are still to be understood, still, it can be safely accepted; human mind basically operates through images that it gathers through the most potent of human sensory faculty called eyes. That is why; it is an old human wisdom to believe as true only that which the eyes see. Mind is still evolving… it facilitates many functions for humans but what it seems to do is unleash a self-operative image-mixing as well as image interpolation and extrapolation…! There does not seem any rule and order for such image-mixing; rather it may depend on which particular image becomes lead input and which others become secondary and tertiary ones. This almost free-hand image-mixing of mind keeps most humans in a state of confused realism.

‘It can also be believed that human brain is essentially status quoist. This status quoism emanates out of the instinctive urge of human brain to preserve the body. Status quoism is a preservatory instinct. But the five senses incessantly feed the brain with new images and are truly the carriers of change. Naturally, the brain responds to them but it has the tendency to settle for a template with fixed spaces for different images, depending upon weight and importance assigned by the five senses, past antecedents and ambient culture. However, this process is not very simple and a human brain needs lots of leisure and time space in a stable environment to create a template after screening the inputs subjectively. Unfortunately, life has been so fast, leisure has become so rare and social milieu is so instable and wildly competitive that brain is in a continuous flux. Therefore, contemporary humans see lots of transitional templates which mind has not fully processed and stabilized as an objective template suitable for status quoism. What people call “wisdom” is essentially a well-processed template which brain marks as final for preserving (status quoist mode). What five senses feed to the brain constantly is just information. The partially-processed templates of human brain consisting mostly of information only and that too the contradictory ones, is the trouble of the contemporary generations. Human brain needs lots of leisure and by denying it to the brain; we have complicated things for us and the world we live in. The lack of leisure and stability has hit hard the very instinctive urge of preservation as the human brain gradually starts producing templates full of images of annihilation rather than preservation. The contemporary brain is probably creating such immature templates which send confused or wrong signals to the body, undermining its own judgment of well-being and preservation. Modern era has witnessed a major surge in accident related deaths, suicides and long-term annihilative lifestyle diseases and anomalies that lead to unnatural deaths. Mental problems and psychosomatic troubles are on the rise. For preservation and good growth human brain needs to create good and stable templates and store them. These templates human brain starts storing from an early age of 4-5. These first set of templates create a “benchmark” within human brain which are usually created within 12-14 years of human existence. These first set of templates in entirety form human conscience. Many people like to call it the “heart” or the “soul”. To most humans, the heart and mind are two different perceptory faculties. They seem to exist separately. Most people believe there is a soul within that is separate from human mind and it is detachable from human body. This soul or what most people perceive as a human consciousness above the body limits is this first set of “fully-processed templates” which works as a benchmark for all future template making and that’s why looks like existing separate from brain.’


Mayank essentially was a man of his first conscience. He understood the social problems of being in a perpetual state of a 12-yeal old mind but he firmly believed his social personality as a 12-year old served him best. At least, it saved him of series of hypocrisy which he believed was the primary sin of humanity. He understood the risk of being labeled an emotional fool, an impractical person and worst as a self-styled martyr but he had the brave heart to rise above the criticism and adhere to his first conscience which so far had fetched him not much success in traditional sense of the term but immense satisfaction. He had decided quite early in his life that he would love to go to the grave with his hard-earned satisfaction and with a 12-year old conscience, whatever be his actual age. He had seen many people die before his eyes and had drawn confidence from the fact that all of them, who died at a ripe age, left for heaven as a 12-year old. He had naturally concluded that something, humans start and end with must be the superior intelligence. Innocence was what humans started and ended their lives with. Innocence naturally was the superior intelligence and he opted to remain with it, knowing very well that this superior intelligence was not profitable by societal definition; often painful but very satisfying.


The communication between Mayank and the owner was a difficult one. His preference always was innocence of his first conscience but for the owner, innocence meant a great shortcoming and a definite burden for business. The templates of brains of the two were diametrically opposed. Naturally, a resultant gap created a huge breach of trust. Making a bridge of true and meaningful communication was very difficult. But, the communication had to happen. The challenge was not in making it a fruitful one (it was a non-starter even as an idea) but was in making it less catastrophic. He knew the owner was habituated to seeing any request or proposal of initiative in business terms; to be valued with an eye towards profitability of the enterprise. The ROI (return of investment) syndrome had become a typical trait of most corporate personalities. He would be reluctant to accept changes which would mean taking risks to attain something not directly linked with profitability in the short run.

He remembered; the sales head had told him after his resignation, ‘It is easy for you to risk your rupees 25 k job but very difficult for the Boss to risk his 250 crore empire for changes that you want him to accept’. The sales head had told him clearly, ‘So far as the boy stands first in his school exams, the parents are least bothered where he spends his nights’. He clearly hinted that as the newspaper was still in good profit, the owner would be least inclined to initiate any changes. Only crisis makes justification for changes. He had listened carefully to what sales head told him and even appreciated his viewpoint on the disposition of the owners. He even accepted it to be a reality with the Boss.


He was now past his first dilemma and had entered a stage where the conflict was not about whether to say or not as he had decided to say irrespective of what fruitfulness it promised. The argument now was to decide what to say. There were lots of issues with media overall and print media in particular about which he would have loved to talk with the Boss. But he had good understanding of the fact that attention span of successful and big people was very short and if he loaded the Boss with too many problems, he would certainly believe that Mayank was a frustrated and insecure guy seeking undue attention and importance. The challenge was to pick up selected issues which could actually hit the interest zone of the Boss. He also had to keep an eye on the personality of the owner to ascertain which style of communication would serve his purpose.

Mayank thought, he would be most pleased and the owner would have been best served if he could talk primarily about media in the cosmic and spiritual sense. If the Boss could understand the root issue, he would be spared of the trouble, time and energy to explain the trunk, branches and leaves. He believed; media needed to be understood in the broadest possible sense. The cosmos is the media; the life itself is the most potent media. The energy, which runs the cosmos, is a media. A media is never an end unto itself; it is just a means. Means empowers, it facilitates, and works as a catalyst for attainment of ends but it cannot be end in itself. And, that’s why; all good media must have two prerequisites; purity and purpose. The chief trouble with contemporary media is the chaos and confusion about the two. There is a tendency to get confused over what is typically associated with media - the objectivity! He had seen enough misuse of objectivity both in life and media he worked in. He had always been very categorical that objectivity is never the best practical benchmark for quality and utility. Objectivity, in its purest sense is near impossible. And if true objectivity is taken into consideration, it often lands things in a state of non-belief. The ideal benchmark, he believed was purity and purpose.

Each human life is also a media and to understand the purity and purpose of media, one should also understand life. In human life also, there is complete chaos and confusion about role and purpose. The defining line between ends and means is blurred and confusion rules supreme when it comes to deciding things with utmost objectivity.

It seemed to Mayank; the very intrinsic urge of every living cell for self-preservation along with this perceptional reality about a soul as something detachable from perishable body has created the templates of hell, heaven, other life and even moksha. Cosmic evolution is a huge astrophysical event-chain and one single human life is such a petty particle of this chain that it hardly matters. However, the primeval instinct of aping each other has now created a potent force and humans in a collective state of things are in a strong position to at least affect their own petty environment in the world called earth which in itself is like a small particle in the immensely colossal cosmic system.

If viewed on the basis of complete objectivity; it is essentially a cosmic duty and real purpose of life for each human body to pass on the gene to the coming generation which is more evolved and better endowed (not necessarily the Darwinian way) than what one received from the past generation so that the cosmic evolution is powered positively. This process of healthy gene transference itself presupposes all goodness of humanity like, social peace and harmony, healthy family system, personal trust and care, good life & living with sufficient leisure, social equanimity, sound education, collective living, etc. The word “gene transference” as every human’s “cosmic duty” and “purpose of life” sounds quite pedantic and too mechanical to be acceptable but then, objectively the truth looks like only this one. This objectivity however is so beautifully wrapped in a series of sensually appetizing follies, which revealed souls have called “Maya” that most average people would accept this as purpose of life. If we say to a young man that his purpose of life is transfer his best gene to next generation he would term it abject madness. But tell him that the real purpose of life is to attain social peace and harmony, healthy family system, personal trust and care, good life & living with sufficient leisure, social equanimity, sound education, collective living, etc; he would be impressed and accept it. Many others will gladly accept moksha as the

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