Billionaires Obsession or Love by Khurshida Khushi (always you kirsty moseley TXT) 📗

Chapter 11

Author's POV
 

"Is this how you will serve your boss?" Caroline asked Katrina..

"Sorry mam the lift was broken so I have to climb stairs" Katrina told her..

"Keep those excuse with you. I will not tolerate this type of behaviour again. Got it?" Caroline asked her..

"Yes mam. I will not repeat it again" Katrina told..

"Good. Now go work on this file" Saying this Caroline handover her a file..

Katrina took it and left her cabin cursing Caroline under her breath..

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At Ace's Cabin

Ace was checking a file when he feels someone's graze on him. Ace stops working and looked at Bella but Bella looked away immediately..

Ace looked at his doll and speaks up," Doll, I know you are not interested in business. Why you are trying to do?"

Hearing this Bella looked at Ace immediately and speaks up," How did you know I am not interested in business? You are wrong. I want to know about business. I am so so soooo interested in business"

Hearing this Ace leaned on his chair and speaks up," Very good. Then come to read the file. It is the basic rules of business. Come on read it loudly"

Bella walked towards his desk and sits before him..

Taking the file from him Bella starts reading loudly..
 

       10 Basic Rules Of Business
 

1.Go small to grow big. What is the one sure way to fail in small business? Try to sell to everyone. A key to small business success is carving out a niche  a particular specialty or narrow market segment rather than competing for every customer. Do not just be a marketing consultant: be a marketing consultant for a certain industry. Do not be a general store  focus on a specific type of product or customer. Small businesses just don’t have the resources of time or money to be a generalist.

2. Take care of your bread-and-butter business. Entrepreneurs have lots of good ideas, but those can distract you from your core business. Before you consider new directions, clearly define what part of your business brings in the money that pays your bills. Concentrate on that first.

The dog has got to want to eat the dog food for it to be a success.

3. “Make sure the dog will eat the dog food.” That is a quote from pioneering venture capitalist and my mentor Eugene Kleiner. What Kleiner meant was that no matter how good your ideas appear to be, you have to make certain you have got a product or service that customers really want.

 4. You can not reach a goal you have not set. Entrepreneurs like to get right to work, but taking the time to develop a business plan is crucial for success and survival. I am not talking about writing out a 50-page document. It’s the planning, not the plan that matters. Developing a business plan forces you to think through the fundamentals of your company: your market, competition, industry and your strategic position.

You can be more efficient and effective developing your products if you know your target market.

5. Clearly define your target market. Analyze the characteristics of your customers so you understand exactly who buys from you. Having a clear target market enables you to be much more effective and efficient in both your product development and marketing efforts.

6. Build one business at a time. Entrepreneurs see opportunities to grow in many directions. I have seen business plans that combine many businesses in one  a combination laundromat, bar, babysitting service and bookstore, for instance. Most of us are not that scattered, but it is still important to concentrate on only one new direction product or service line, target market, distribution channel at a time.

7. It is easier to get a piece of an existing market than to create a new one. Although small businesses are the engine of creativity for our economy, remember that creating a market for a brand-new type of product or service is difficult, time-consuming and expensive. The iPod was not the first digital music player; Google was not the first search engine; Facebook was not the first social media platform. There are lots of advantages to being a follower.

And in the end, is not this the result you want for your small business?

8. Things take longer and cost more than planned. Entrepreneurs are naturally optimistic, especially when starting a business. But whether you are launching a business, creating a product, doing a project for a client or creating a website, it is best to double the estimate of the time and money you originally think you will need.

9. People do not read. It is a fast and cluttered world out there. So when designing anything you want others to read your website, brochures, newsletters, ads  keep things short and snappy and use lots of photos.

10. People do business with other people. All of us prefer to do business with people we like and trust. Your customers and prospects do too. Get to know your customers; find out about their businesses or families. Let them get to know you. Small businesses can compete with the big guys by building strong customer relationships.

Bella complete reading it and starts taking deep breath.

"What did you understand from those, my doll?" Ace asked her..

"My throat is paining" Bella replied..

"What!!???" Ace asked her..

Bella looked at her and realized what she just said..

" I said those rules are amazing. Very useful" Bella told him..

Ace looked at her and speaks up," Always remember doll, give Before You Take. Work With People With a Good Moral Conscience. Surround Yourself With the Best. Remember Life Is Short. Build on Your Strengths, Hire for Your Weaknesses"

Hearing this Bella looked at him and speaks up," That's I always did Ace. I give but never got the in return"

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