Stop Paying Per Click: Get Free Leads - Yvette Valencia (classic books for 12 year olds txt) 📗

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Blog entries are designed to be short, usually between 100 and 300 words. People enjoy reading blogs in part due to their brevity, which also leads to the ease with which they can be updated. This is where links really come in handy and allow you to generate an interest with your blog that can then be linked to another area of your website and hopefully a sale.


Present Content with Style

Creating relevant and engaging content for your website demands the same level of style and creativity as your website’s overall design; they both need to strike a delicate balance between functionality and personal expression in order to achieve something memorable.

Great content is engaging content, and engaging content means writing with style. Dry, boring sentences in long bulky paragraphs will have your visitors checking out mentally before they even get to your sales pitch.

Writing with style is an art. It can take years of training and practice to achieve a level of writing that people actually want to read. If you do not have writing skills it is not the end of the world, just find someone that does.

After all, bad writing is the fastest way to lose customers online.


What is Your Goal?

As you work on your online marketing strategies, you need to focus on the overall goals you wish to achieve. Below are a few insights about how to direct your marketing efforts, including how to generate leads, drive a political cause, and serve your existing customers.

Generate Leads

A large part of gaining exposure for your website is the ability to develop and generate leads for new potential customers. One effective strategy to generate your own leads organically is to include a contact form or short questionnaire on your website that your visitors can fill out to get more information about your services.

When visitors return an electronic form it is a lead that could convert into a client. The form generally requests information regarding their location, contact numbers, and other information you deem relevant.

Client referral incentives can also help encourage your existing customers to do some marketing for you. These can include:

• e-Books;
• Coupons;
• Exclusive promotions; and
• Contests or raffles.

Basically anytime you convince a visitor to send you their personal information through your website you are generating a lead. It is important to remember the privacy issues involved with collecting sensitive information of this nature so it is a good idea to include a privacy statement promising not to share or sell your visitor’s information.


Drive a Political Issue or Cause

If your website centers on a political cause, gaining and increasing exposure is your main priority. While businesses can benefit from varying content, generating leads through contact forms, and participating in social media.

The presidential campaign of Barack Obama finally proved to any remaining skeptics that the Web is really a powerful marketing tool, and the future of the Web is as much about marketing as it is about entertainment.

In order to reach the largest amount of supporters possible, you need to create a marketing strategy that involves a wide variety of participation across many Web channels, Internet groups, and social media networks.

This should include:

• Developing relationships with bloggers, journalists, and other media representatives;
• Partnering with other online organizations and joining Web groups;
• Generating leads through petitions and contact forms;
• Creating email blasts, newsletters, and press releases to keep your supporters informed and continue to generate interest;
• Writing a blog (or several depending on how your key issues split up);
• Interacting with your visitors through article submissions, events, contests, and other calls to action; and
• Creating social media profiles and maintaining them.

Finding effective ways to channel your passion is the best way to achieve a successful website that reaches millions of people.


Serve Your Existing Customers

If the main goal of your website is to serve the customers you already have in addition to gaining new ones along the way, you need to create programs and services that will continue to engage them.

This can include:

• Providing easily accessible technical support, customer service, and other resources to help your customers get the most out of their purchase;
• Frequent shopper discounts and other repeat customer incentives;
• Clear and easy website navigation that allows repeat customers to skip the information they know and find the areas of your website that they need; and
• Saved customer preferences that allow you to track their purchases, offer recommendations, and make check-out easier for everyone involved.

Take some time to think about your customer’s needs. If you are not sure, just ask them by providing an area on your website encouraging comments. You can also include it in your social media profiles, permitting customers to make suggestions on how you can improve your website or alter your product list.

Offering an incentive as a reward for participating in surveys is a great way to ensure that more people fill out your contact forms.


How to Develop Content
Do You Have Time To Write?

Consistently writing, editing, proofreading, and posting new content to your website takes a considerable amount of time. Not only do you have to research sources that verify your information, you also need to do your homework and include credible outbound links and SEO keywords/phrases that integrate seamlessly within your content.

Many companies retain firms to create and edit website content, including writing articles, blogs, and managing social media.

If you do not have the necessary skills, time, or resources to employ a full time in-house writing staff, you may consider retaining We Do Web Content as your content strategist.

Retaining a Content Strategy Firm

Hiring a firm that specializes in content strategy will allow you to focus on managing your business, while ensuring that your website gets the attention it needs to attract visitors and generate quality leads.

When hiring a content strategy firm, consider the firm’s:

• Experience – It is important that your content team has experience writing the type and style of Web content you are looking for. Writers that have experience writing for companies in your industry may provide an added bonus.

• SEO – Make sure the firm you hire specializes in SEO content. Even if the articles are well written, without researching SEO keywords and other tags, the pages will not appear in search results.

• Samples - when you are screening firms ask for samples. You will want to pay special attention to whether the content flows and is easy to read.

• Timing - Make sure you hire a firm that HITS DEADLINES!


We Do Web Content’s Services

• SEO Copywriting
• Online Marketing
• Search Engine Placement

Unlike other content providers, We Do Web Content works directly with your company to gain an in-depth understanding of your business and offers unparalleled customer service throughout the writing process.

We specialize in affordable Internet marketing solutions for businesses of any size that are designed to drive traffic to your website, increase your online visibility, and help convey your company’s message on a global scale.

Contact We Do Web Content today at 1-888-521-3880

and learn more about how our services can maximize your company’s online potential.

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Publication Date: 01-11-2011

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