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we use this idea of rumination for our wellness. We need to do it, at least mentally and ideationally. We have this intellectual faculty and facility to regurgitate and ruminate about the trends happening all around us and the precious data available to chew in leisure about what we can do to be a better person in future. Thanks to technology, we live in a world, where knowledge is where you sit, just a click away!

It is a humble wish, not only for every individual but for the societies across the world. Let us be wise, let us regurgitate and then ruminate. We need it. We all are better off when we stop and move off the mad mainstream of populist culture and accept the utility of being lonely. If there is something, which empowers us, we should not let it go unused.

This facility is with all humans – we all have the first right to be lonely, to be in a happy individualistic space of ‘I’ alone, and to be in the sanity of solitude, to understand the mechanism and process of 3Cs to empower our consciousnesses for life living wellness and personal excellence.

Yes, no doubt, most of us have this culturally wrong notion about the true meaning and sense of loneliness, which makes us run away from it and accept it as some sort of dysfunctional trait or state of things.

We shall talk about the true meaning and utility of being lonely later.

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Populist Collective Consciousness Denying

Us This Golden Liberty To Be Lonely

Somehow, most may not like to accept it, yet, the fact remains that those in drift and those rooted well, can never have a singular worldview. A person on a moving train never has the right feel and acceptance of the true speed of the train, even though those stationed at a platform may see the train as well as the moving passenger differently.

Majority of people in fast moving lifestyle and cultural train of life, land themselves in a drift that takes away the realism and its true situational perspectives from them. They shall not usually accept some realism, which the rooted people keep saying. Rather, being in the drift is such a powerful expression of modern, liberal, consumerist culture and its associative worldview of instant-self-gratification and populist benchmarks of success and self-worth that very few actually think it as right choice to be anything but be in perpetual drift... being rooted surely stands out as a position of a duffer – a certain loser...

Somehow, in populist cultural perceptions, which definitely is the collective or crowd consciousness of the contemporary cognition; being lonely and not being part or the usual drift of constant self-gratification and mad multitasking is considered a sure sign of failure. Nobody wants to be a loser and that is why, being lonely becomes a bad word. Consequently, loneliness has over the years become a word, which signifies a psychological syndrome of dysfunctional personality. We all live in a populist culture, where an illogical, unscientific and populist shade of psychology has come to stay as the core element of populist cognition, thereby affecting our consciousnesses in a wrong way.

It is this deep-seated populist collective consciousness of denying ourselves this golden right and liberty to be lonely, which makes most of us keep a constant date with the drift. This has brought about a bizarre situation for huge numbers of humanity. This drift makes people go crazy over consumption and instant self-gratification at all costs and this also becomes the populist benchmark of success and self-worth. More we consume, more we possess for sustained and unfettered consumption, more successful we are; in the eyes of society, markets and mass media.

This in turn makes clutter a fashionable realism in lives of more and more people. The more and more we have, more items are there in our limited spaces – both in our home and our lives. Naturally, more clutter we have in our home and life. This clutter unconsciously fills in into our subconscious minds and starts to adversely affect the very process of our cognition and causality. The golden poise of the 3Cs in our lives goes for a toss.

The success benchmark in contemporary populist culture is – more cluttered your life-living situations, more successful and self-worthy you are. This wrong and dysfunctional causality, leads to this calamitous cognition that being lonely is disastrous and a bad sign. The golden shine of solitude becomes a scary scenario for most of us. Surely, a conflated cognition!

However, this is only one face of the bizarre life-living situation of the modern culture. A group of concerned socio-economic leadership is warning us that the more and more we consume, more we possess, yet we have into turned pleasure-starved societies. This liberal consumerist culture is based on the notion that consumption in all shapes and sizes actually enhances joys, thrills and happiness. The sane voices assert that this is the ideology and blind hypothesis of a culture and society in perpetual drift. The reality is; the developed high consuming cultures have become the graveyards of pleasure-starved, cluttered-consciousness, drifted people. We talk about the scientific logic of this hypothesis later.

So, we consume blindly, almost anything, which the markets, media and celebrities endorse to us as must have. And we all consume in loads as we say to ourselves – everyone is doing the same and if I do not follow the same, I shall be left lonely, isolated and out of the mainstream. This nobody wants to do as nobody wishes to be labelled a loser. Majority of people being in drift and flux, is what suits markets, media and celebrities. We keep piling up the clutter in our lives and they love it. Often, in contemporary world, trade is tainted, business bewilders and markets manipulate!

Surely, being lonely is the first step towards personal empowerment and this empowerment means; we have this liberty and resolve to say a conscious and definitive no to the drift. Living in a true liberal world and having our golden rights to freedom means, we have all the choices for our wellness. But in reality, the freedom is limited to having limited consumerist choices. This is truly suffocating.

Yes, we have freedom to choose which television channel we can see among the many hundreds we have. We have the freedom to choose from hundreds of brands of soaps and cosmetics. We have the moneys and liberty to pick our best choices from the smorgasbord of most consumptions and self-gratifications. However, ask yourself, do you have any effective freedom to have any say in what economic or social policy you want to choose for your own wellness? Do you have any freedom to exercise over governance mechanism?

We all know the answers. This meaningless freedom of choices is a state of flux and drift, we all live in. We happily accept a cognition which hardly exists there. We think we are free, which we are not. We think we are happy, which are not. Similarly, we think, we are lonely, which we are not. We think being alone and lonely is bad, which is not. This is a clear case of wrong causality affecting our cognition and in turn our conscious minds get fluxed and drifted.

Actually, the markets, media and celebrities never want to allow us to have true and real freedom of choices as it shall smother their profits. Indulgence of a cluttered consciousness suits them fine. The masses being in the deep ocean of optionlessness of consumption and self-gratification is what the clutter culture is all about.

Being lonely suits you fine. Basking happily in the sunshine of golden solitude suits you fine and it is true freedom of your happy choice. But the collective culture never has this as happy option for it. That is why there is huge mass-media frenzy to popularize this theory that being lonely is a dysfunctional psychological syndrome. Psychology is being played out in our minds by the populist cultures and their presiding protagonists to keep the masses in constant drift – away from the sanity of a lonely space of wellness and excellence.

Similarly, we have turned into a hyper-sexualised culture, yet simultaneously, we have become sex-pleasure-starved as more sex, more variety in sex, more sex partners and loads of other more in sex is not actually converting into more joys and happiness in sex and intimacy. We all think that we live in a happy liberal world where we are actually empowered by having freedom of choices in matter of sex. This is another wrong cognition and a bad causality of realism. The reality is; more sex means more clutter, more drift, more flux and more suffocation of optionlessness.

The markets and media want that people should keep in drift and they overly sexualize things. All expressions, including sexual expressions are being marketed to land into more profits for producers and marketers. That is why, all sorts of transgressions are being turned into profitable propositions and that is why, media, markets and celebrities ensure that all transgressions of consumption, including sexual transgressions become norms.

Gradually, many saner voices all over different societies have begun to say that we have become a dysfunctional society – both sexually as well as in general, because, majority of people, young or not so young, have very limited and restrictive views of sexuality and we all need to understand the complexities of the mechanism of joys and happiness of humanity. Everywhere, the rationalists and saner elements of humanity are questioning this populist cognition about true and real happiness and satisfaction of life-living. The troubles need to be seen and accepted from the viewpoint of the 3Cs – consciousness, cognition and causality.

No doubt, this is a philosophy and worldview of those who see the troubles of the drift of humanity and are rooted, far away from the clutter and madness of liberal, consumerist and thrill culture. However, what we are talking about here is the express need to accept it as the right worldview for wellness of larger humanity. This we shall do in coming chapters with the holistic approach, involving scientific logic as well as spiritual wisdom.

This is however, only the second aspect of the bizarre life-living realism. The third and most crucial aspect is the hypocrisy that is being pumped into the culture, as a by-product of the drift. Eight year old girl is being sexualized by media and markets, in their zeal to earn more profits by selling thongs and fishnet stockings to them. The girls want it as they do not wish to be called a loser in the drift-culture.

They are only kids but their mothers also buy them as they too do not want them and their girls to fall behind in the race of modernism and be labelled as losers. Success is very demanding. Everybody wants to be in the crowded space of successful icons. Not being part of the crowd gives this undesirable sense of being left out and lonely!

This obsessive desire to be with pop cultural benchmarks, even if it is calamitous, is reflected in the way teenage girls are starving themselves to look thin. Surveys reveal that majority of teenage girls want to thin down, even when they are fine and healthy, just because they accept that most celebrities are thin and this is what they have to be at any cost.

The survey also reveals this black fact that majority of these girls are told by none other but their own mothers to unhealthily thin down. Doctors have been educating people about the right body weight and troubles of unhealthy starving to be thin. Yet majority of people are not listening to the saner voices as for them, what matters most is celebrity culture and obsessive adherence to benchmarks of celebrity successes.

Everyone knows and can see it with the bare eyes that this dysfunctional mis-adventurism of sexuality and consumption is having a very debilitating

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