The Book of Business Etiquette - Nella Braddy Henney (top 10 non fiction books of all time TXT) 📗

Here lies the body of William Jay
Who died maintaining his right of way.
He was right, dead right, as he sped along,
But he's just as dead as if he'd been wrong.

Courtesy is restful. A nervous frenzy of energy throughout the day leaves one at sunset as exhausted as a punctured balloon. The fussy little fellow who fancies himself rushed to death, who has no time to talk with anybody, who cannot be polite to his stenographer and his messenger boys because he is in such a terrible hurry, is dissipating his energy into something that does not matter and using up the vitality which should go into his work. He is very like the engine which President Lincoln was so fond of telling about which used so much steam in blowing its whistle that every time it did it it had to stop.

The Orientals manage things better than we do. “We tried hurrying two thousand years ago,” a banker in Constantinople said to a tired American business man, “and found that it did not pay. So we gave it up.” There is always time to be polite, and though it sounds like a contradiction, there will be more time to spare if one devotes a part of his day to courtesy.

But there is danger in too much courtesy. Every virtue becomes a vice if it is carried too far, and frank rudeness is better than servility or hypocrisy. Commercial greed, there is no other name for it, leads a firm to adopt some such idiotic motto as “the customer is always right.” No organization could ever live up to such a policy, and the principle back of it is undemocratic, un-American, unsound and untrue. The customer is not always right and the employer in a big (or little) concern who places girls (department stores are the chief sinners in this) on the front line of approach with any such instructions is a menace to self-respecting business. America does not want a serving class with a “king-can-do-no-wrong” attitude toward the public. Business is service, not servility, and courtesy works both ways. There is no more sense in business proclaiming that the customer is always right than there would be in a customer declaring that business is always right, and no more truth.

No good business man will argue with a customer, or anybody else, not only because it is bad policy to do so, but because his self-respect will not allow it. He will give and require from his employees courteous treatment toward his customers, and when doubt arises he will give them (the customers) the benefit of it. And he will always remember that he is dealing with an intelligent human being. The customer has a right to expect a firm to supply him with reliable commodities and to do it pleasantly, but he has no right to expect it to prostrate itself at his feet in order to retain his trade, however large that trade may be.

Too little has been said about courtesy on the part of the customer and the public—that great headless mass of unrelated particles. Business is service, we say, and the master is the public, the hardest one in the world to serve. Each one of us speaks with more or less pitying contempt of the public, forgetting that we ourselves are the public and that the sum total of the good breeding, intelligence, and character of the public can be no greater than that of the individuals who make it up.

“Sid,” of the American Magazine, says that he once asked the manager of a circus which group of his employees he had most trouble keeping. Quite unexpectedly the man replied, “The attendants. They get ‘sucker-sore’ and after that they are no good.” This is how it happens. The wild man from Borneo is placed in a cage with a placard attached bearing in big letters the legend “The Wild Man from Borneo.” An old farmer comes to the circus, looks at the wild man from Borneo in his cage, reads the placard, looks at the attendant, “Is this the wild man from Borneo?” he asks. No human being can stand an unlimited amount of this sort of thing, and the attendant, after he has explained some hundred thousand or so times that this really is the wild man from Borneo begins to lose his zest for it and to answer snappishly and sarcastically. An infinite supply of courtesy would, of course, be a priceless asset to him, but does not this work both ways? What right have people to bother other people with perfectly foolish and imbecile questions? Is there any one who cannot sympathize with a “sucker-sore” attendant? And with the people who are stationed about for the purpose of answering questions almost anywhere? There are not many of us who at one time and another have not had the feeling that we were on the wrong train even after we had asked the man who sold us the ticket, the man who punched it at the gate, the guard who was standing near the entrance, and the guard who was standing near the train, the porter, the conductor, and the news-butcher if it was the right one and have had an affirmative answer from every one of them. How many times can a man be expected to answer such a question with a smile? For those who are exposed to “suckers” the best advice is to be as gentle with them as possible, to grit your teeth and hold your temper even when the ninety-thousandth man comes through to ask if this is the right train. For the “suckers” themselves there are only two words of advice. They include all the rest: Stop it.

It is impossible to tell what the value of courtesy is. Perhaps some day the people who have learned to measure our minds will be able to tell us just what a smile is worth. Maybe they can tell us also what Spring is worth, and what happiness is worth. Meanwhile we do not know. We only know that they are infinitely precious.

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III PUTTING COURTESY INTO BUSINESS

We talk a great deal about gentlemen and about democracy and a good many other words which describe noble conceptions without a very clear idea of what they mean. The biggest mistake we make is in thinking of them as something stationary like a monument carved in granite or a stone set upon a hill, when the truth is that they are living ideas subject to the change and growth of all living things. No man has ever yet become a perfect gentleman because as his mind has developed his conception of what a gentleman is has enlarged, just as no country has ever become a perfect democracy because each new idea of freedom has led to broader ideas of freedom. It is very much like walking through a tunnel. At first there is only darkness, and then a tiny pin point of light ahead which grows wider and wider as one advances toward it until, finally, he stands out in the open with the world before him. There is no end to life, and none to human development, at least none that can be conceived of by the finite mind of man.

There are hundreds of definitions of a gentleman, none of them altogether satisfactory. Cardinal Newman says it is almost enough to say that he is one who never gives pain. “They be the men,” runs an old chronicle, “whom their race and bloud, or at the least, their virtues, do make noble and knowne.” Barrow declares that they are the men lifted above the vulgar crowd by two qualities: courage and courtesy. The Century Dictionary, which is as good an authority as any, says, “A gentleman is a man of good breeding, courtesy, and kindness; hence, a man distinguished for fine sense of honor, strict regard for his obligations, and consideration for the rights and feelings of others.” And this is a good enough working standard for anybody. The Dictionary is careful to make—and this is important—a gentleman not one who conforms to an outward and conventional standard, but one who follows an inward and personal ideal.

Of late days there has been a great deal of attention paid to making gentlemen of business men and putting courtesy into all the ramifications of business. Without doubt the chief reason for it is the fact that business men themselves have discovered that it pays. One restaurant frankly adopted the motto, “Courtesy Pays,” and had it all fixed up with gilt letters and framed and hung it near the front door, and a number of other places have exactly the same policy for exactly the same reason though they do not all proclaim the fact so boldly. It is not the loftiest motive in the world but it is an intelligent one, and it is better for a man to be polite because he hopes to win success that way than for him not to be polite at all.

Human conduct, even at its best, is not always inspired by the highest possible motives. Not even the religions which men have followed have been able to accomplish this. Most of them have held out the hope of heavenly reward in payment for goodness here on earth and countless millions of men (and women, too, for that matter) have kept in the straight and narrow path because they were afraid to step out of it. It may be that they were, intrinsically, no better men than the ones who trod the primrose path to the everlasting bonfire, but they were much easier to live with. And the man who is courteous, who is a gentleman, whatever his motives, is a more agreeable citizen than the one who is not.

Now how—this is our problem—does one go about making a gentleman? Environment plays, comparatively speaking, a very small part. “The appellation of gentleman,” this is from a gentleman of the Seventeenth Century, “is not to be affixed to a man's circumstances, but to his behavior in them.” It is extremely doubtful if courtesy can be taught by rule. It is more a matter of atmosphere, and an instinct “for the better side of things and the cleaner surfaces of life.” And yet, heredity, training, and environment all enter into the process.

It is a polite and pleasant fiction that courtesy is innate and not acquired, and we hear a great deal about the “born lady” and the “born gentleman.” They are both myths. Babies are not polite, and the “king upon 'is throne with 'is crown upon 'is 'ead” has had, if he is a gentleman, life-long training in the art of being one. There is still in existence a very interesting outline which was given by Queen Victoria and Prince Albert to their oldest son, the Prince of Wales, on his seventeenth birthday. It contained a careful summary