Author's e-books - Marketing. Page - 1

This is a coursework assignment that I submitted as part of my Diploma studies with the UK's Wine and Spirits Education Trust (WSET). The assignment was to provide some background information on the Single Malt Scotch industry, as well as to perform SWOT and Marketing Mix analyses on the success of a theoretical Single Malt Scotch re-launch. There were minimum and maximum word count restrictions, and being as wordy as I am, I had to do some editing for concision (so if it reads a bit choppy at

The backbone of a country’s economic and future growth is in its small and mid-sized companies, but so many of these never survive or even make a profit. This must change today in order for a country’s future tomorrows. Tom Marquardt, The Profit Repairman®, addresses this crisis and offers over fifty rock-solid, time-tested corrective action plans in My Little Black Book to Success. By identifying core areas for businesses to increase their success rates, Tom offers proven blueprints for small