author - "Douglas Rushkoff"

passes through his body. He, and us, are released from our torture.In this passive and mysterious medium, when we are brought into a state of vicarious tension, we are more likely to swallow whichever pill and accept whatever solution that the storyteller offers. Interactivity: the birth of resistance Interactive media changed this equation. Imagine if your father were watching that aspirin commercial back in 1955 on his old console television. Even if he suspected that he was watching a