GOOGLE PENALTIES- RECOVERY GUIDE - Upendra Rana (best books to read for beginners .TXT) 📗
- Author: Upendra Rana
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It is great to cook using good frying pans. Depending on the frying pan you are using, you can prepare tasty food in no time. Frying pans add value to the quality of your food and make cooking a pleasant experience.
It doesn’t look very natural, does it? I bet Google agrees on this one, too.
1.4. 27 Types of Unnatural Links & Link Building Strategies
Link for Link
I’m referring here at exchange methods of link building. For example, if you’re a car sales rep and you have links to several car service centers and insurance brokers around your area and they link back to you, it won’t probably raise any suspicions. But if you have hundreds of such links, not only from your area, but from all over the world, you’re going to raise some flags back at Google.
Money for Links
Offering money in exchange for links or content that incorporates links is one of the most obvious methods to acquire unnatural links. One form of practice that is not so flashy is to obtain links to your site after making a donation. In a small number, it’s accepted, but if you keep doing this, Google will consider it an unnatural tactic and you might get in trouble.
Goods or Services for Links
If the method of exchanging money for links is straightforward, there’s a thin line regarding bartering services or goods for links. Matt Cutts created a video explaining this method. If a person receives a laptop from a company and then writes an article with a link pointing to the company’s website, it is considered link buying. If that company lends the laptop and the person then returns it and ends up writing a review with a link to the company’s website, there’s nothing unnatural there.
So the difference lies between giving away and lending.
Guest Posting
Recently added in the not-so-select group of unnatural link tactics, guest posting may be harmful for your website if it’s done improperly. To understand the fine print on this quality guideline violation, you’ll need to differentiate between polished guest posts (where the author shared his knowledge to publish a high quality article) and spammy guest posting (where the author may be sending the same article to whoever is willing to publish it).
You need to proceed cautiously, because it may turn an opportunity into a problem.
Automatically Generated Links
It sounds like a sweet deal when someone offers to build bulks of links overnight on certain targeted keywords. In any case, those people are using automated programs that post links in the form of comments, forum posts, wiki posts and so on. This is one of the most harmful link building techniques in terms of “internet pollution” as it adds literally no value to the users and is very annoying for everyone.
Widget Links
A form of link building technique which uses “WordPress like” plugins. The person who created the plugin has the possibility to inject links on all the sites which have that particular plugin installed. If the plugin adds real value to the user and webmasters have the choice to link or not back to the website, Google might consider them natural.
Advertorials
Advertorials are articles published by sites as a form of advertisement.
Google may consider this as a form of paid link tactic IF the links pointing back to your site are not tagged as nofollow.
Text Advertisements that Pass PageRank
Same story as in the case of advertorials. They may be considered unnatural when they are left as do-follow and directly influence the site’s ranking in the search engine.
Articles & Commercial Anchor Text
It’s a good thing that people write about your product or service and link back to your website. As long as a person creates links in a natural way, using brand keywords or navigational phrasing like “click here” or “visit this”, you won’t have any problem.
You’re gonna feel Google’s wrath if they catch you stacking links with commercial keywords.
Web-Directory Links
It’s been around for a while now and it seems like it hasn’t become an obsolete link building tactic yet. People used to abuse this type of sites by placing links on hundreds of web directories. If your site’s link portfolio has mostly this kind of links you might get the unwanted attention of the Webspam Team. There are still high quality web directories on the internet where you can post your links, like
Dmoz and Best of the web, which filter the submitted entries manually.
Footer Links
A tactic popularized by web design agencies and used by them to increase their site’s visibility in the search engines was to place links in the footer of their clients’ pages with wording such as “Designed by” or even commercial keywords such as “Web Design Agency Melbourne”. As long as you have a couple of those types of links and you don’t use commercial anchor texts you won’t have any problems. They will surely be categorized as unnatural if you use this linking tactic excessively.
Site-wide Links
When you create site-wide links, GoogleBot is going to see the link on almost every page of the website. One or two site-wide links won’t raise any suspicion but if you’re going to abuse this feature, most likely
Google will place it under the unnatural links category.
This type of link building is not recommended for new sites; it may be seen as a way to rank quickly … but it really isn’t.
Blogroll Links
A technique that’s been around and abused just as long as the one with the web-directory links. There’s nothing harmful if you have 1-2 links and they are placed on relevant blogs. When it represents a huge chunk from the backlink profile it becomes clear to Google that those links are unnatural.
Forum & Blog Comments
Comments on forums and blogs are often used as a way to get yourself known in the community. You relate to other people’s content and you create a conversation. When you’re overusing links with commercial anchor text in these comments (posted manually or with the help of automated software) they are surely going to be considered unnatural by Google.
Someone rarely links using a commercial anchor text in an informal conversation.
100% Do-Follow Links
It’s not likely for a site to have 100% do-follow links. Usually, a natural backlink profile has a homogenous mix of do-follow and no-follow. People often create comments on do-follow blogs as a way of link building.
When a site has an almost 100% amount of do-follow links it raises a red flag.
Anchor Text Over-optimization
When your keyword cloud doesn’t have a proportionate distribution and you have 70% commercial keywords like “pay day loans” and 30% brand keywords it’s a strong signal of unnaturalness. The anchor text keyword cloud must be diverse in order to look natural. If you don’t want Google to penalize your website we suggest staying as far away as possible from over-optimized anchor text structures.
Geographically Irrelevant Links
Let’s say you have a local business that sells ice-cream in Miami. It’s highly doubtable that you’re being naturally linked to web-directories localized in Croatia.
When Google encounters a lot of links that have this discrepancy, they will consider them unnatural as they can be easily
“fingerprinted”.
Contextually Irrelevant Links
Same as the above. If you’re selling ice-cream you shouldn’t have links from sites that are on mechanical or traveling topics. You should not allow these types of inconsistencies to occur very often.
Link Velocity Spikes
When you have big velocity spikes, either daily or monthly, compared with your overall website history averages, it means that either something important happened in that period or your site is trying to manipulate the site’s ranking in the search engines. The usual negative seo campaigns may also generate a high amount of links in a short amount of time.
Article Directories
Article directories such as EzineArticles are a source of low quality articles. Their only purpose on the internet is to generate pages with do-follow links in their content.
Because this type of link building strategies can be automated, a lot of people abused this technique and raised Google’s interest in this matter.
Link Networks
Private blog networks (in general) are sites that use different IP addresses which are owned by the same person, who controls them and posts articles with do-follow links at his own discretion. This type of black hat SEO tactic was created in order to simulate a natural appearance of links, and it’s against Google’s quality guidelines.
Press Releases
An abused strategy which gives webmasters the opportunity to use sites like Prweb to publish press releases (with the same content) on hundreds of sites in order to create do-follow links back to them. By doing so, you not only create a lot of links with targeted commercial anchor texts in a short amount of time, but you also create duplicate content.
Not all press releases are bad. Just those where you use do-follow links and/or commercial anchor text in order to influence the Google Ranking.
Bookmark Sites
These types of sites allow users to place personal bookmarks. If you have an abundance of links coming from this area, it means you’re using these sites as a link building strategy and you want to influence your site’s rankings in the search engines.
Resource Pages
An ancient form of link building strategy, which refers to certain pages from the site that look like “/links.html”, filled with links to
variety of non-related pages.
Sites that Sell Links
On this type of websites, if you stop paying your link will be removed from the site, and replaced by another one. Google looks at sites that are constantly creating and deleting links from their site, and may figure out if someone sells links. After it figured this out, if you are linked from such a site you risk being penalized.
Social Profile Links
If you create 100 accounts on different social networks and they all link to your website, it may be sign of an unnatural link tactic. From what
Google declares, these links are used only for indexing, so they won’t have a direct influence over the results order in the search engine.
Any Link
That’s right! And it shouldn’t come as a surprise, because if you read Google’s guidelines regarding link schemes, you’re going to see the following quote:
Any links intended to manipulate PageRank or a site’s ranking in
Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.
If you emphasize “any links” and “may be considered” and you’re looking at the examples above, you’re going to see there’s a big gray area enveloping this whole unnatural link idea. Basically, any link building technique may be considered an intent to manipulate if you abuse it.
1.5. How to Find Unnatural Links
You can walk blindly through the lawn of unnatural links trying to correctly identify the ones you’ve been penalized for or you could use a specialized tool that outlines the links that may or may have caused the penalty. A tool that simplifies the “unnatural links” complexity and helps you remove the unwanted “guests”.
Who Should Use a SpecializedT?
Everyone really and here are some reasons why:
Penalized Sites Owners
This is the ideal tool if you’ve received an unnatural link warning or have been penalized by the “Google Penguin Updates”.
You can easily check the links using the already generated screenshots. If we were wrong on the classification you can easily re-classify the link.
After the manual review of the entire list of links is completed, just hit the Google Disavow Export and you have the file ready for the Google Import. You can even send it directly to Google as you have this function, too.
Non-Penalized Sites Owners
For sites that haven’t been penalized by any unnatural link warning or update, the tool helps to manage the link risk by monitoring your site and
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