Content - Cory Doctorow (great novels to read txt) š
- Author: Cory Doctorow
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If I had been a less good customer for Appleās hardware, I would have been fine. If I had been a less enthusiastic evangelist for Appleās products ā if I hadnāt shown my mom how iTunes Music Store worked ā I would have been fine. If I hadnāt bought so much iTunes music that burning it to CD and re-ripping it and re-keying all my metadata was too daunting a task to consider, I would have been fine.
As it was Apple rewarded my trust, evangelism and out-of-control spending by treating me like a crook and locking me out of my own music, at a time when my Powerbook was in the shop ā i.e., at a time when I was hardly disposed to feel charitable to Apple.
Iām an edge case here, but Iām a leading edge case. If Apple succeeds in its business plans, it will only be a matter of time until even average customers have upgraded enough hardware and bought enough music to end up where I am.
You know what I would totally buy? A record player that let me play everybodyās records. Right now, the closest I can come to that is an open source app called VLC, but itās clunky and buggy and it didnāt come pre-installed on my computer.
Sony didnāt make a Betamax that only played the movies that Hollywood was willing to permit ā Hollywood asked them to do it, they proposed an early, analog broadcast flag that VCRs could hunt for and respond to by disabling recording. Sony ignored them and made the product they thought their customers wanted.
Iām a Microsoft customer. Like millions of other Microsoft customers, I want a player that plays anything I throw at it, and I think that you are just the company to give it to me.
Yes, this would violate copyright law as it stands, but Microsoft has been making tools of piracy that change copyright law for decades now. Outlook, Exchange and MSN are tools that abet widescale digital infringement.
More significantly, IIS and your caching proxies all make and serve copies of documents without their authorsā consent, something that, if it is legal today, is only legal because companies like Microsoft went ahead and did it and dared lawmakers to prosecute.
Microsoft stood up for its customers and for progress, and won so decisively that most people never even realized that there was a fight.
Do it again! This is a company that looks the worldās roughest, toughest anti-trust regulators in the eye and laughs. Compared to anti-trust people, copyright lawmakers are pantywaists. You can take them with your arm behind your back.
In Siva Vaidhyanathanās book The Anarchist in the Library, he talks about why the studios are so blind to their customersā desires. Itās because people like you and me spent the 80s and the 90s telling them bad science fiction stories about impossible DRM technology that would let them charge a small sum of money every time someone looked at a movie ā want to fast-forward? That feature costs another penny. Pausing is two cents an hour. The mute button will cost you a quarter.
When Mako Analysis issued their report last month advising phone companies to stop supporting Symbian phones, they were just writing the latest installment in this story. Mako says that phones like my P900, which can play MP3s as ringtones, are bad for the cellphone economy, because itāll put the extortionate ringtone sellers out of business. What Mako is saying is that just because you bought the CD doesnāt mean that you should expect to have the ability to listen to it on your MP3 player, and just because it plays on your MP3 player is no reason to expect it to run as a ringtone. I wonder how they feel about alarm clocks that will play a CD to wake you up in the morning? Is that strangling the nascent āalarm toneā market?
The phone companiesā customers want Symbian phones and for now, at least, the phone companies understand that if they donāt sell them, someone else will.
The market opportunity for a truly capable devices is enormous. Thereās a company out there charging $27,000 for a DVD jukebox ā go and eat their lunch! Steve Jobs isnāt going to do it: heās off at the D conference telling studio execs not to release hi-def movies until theyāre sure no one will make a hi-def DVD burner that works with a PC.
Maybe they wonāt buy into his BS, but theyāre also not much interested in what you have to sell. At the Broadcast Protection Discussion Group meetings where the Broadcast Flag was hammered out, the studiosā position was, āWeāll take anyoneās DRM except Microsoftās and Philipsā.ā When I met with UK broadcast wonks about the European version of the Broadcast Flag underway at the Digital Video Broadcastersā forum, they told me, āWell, itās different in Europe: mostly theyāre worried that some American company like Microsoft will get their claws into European television.ā
American film studios didnāt want the Japanese electronics companies to get a piece of the movie pie, so they fought the VCR. Today, everyone who makes movies agrees that they donāt want to let you guys get between them and their customers.
Sony didnāt get permission. Neither should you. Go build the record player that can play everyoneās records.
Because if you donāt do it, someone else will.
$$$$
The DRM Sausage Factory
(Originally published as āA Behind-The-Scenes Look At How DRM Becomes Law,ā InformationWeek, July 11, 2007)
Otto von Bismarck quipped, āLaws are like sausages, it is better not to see them being made.ā Iāve seen sausages made. Iāve seen laws made. Both pale in comparison to the process by which anti-copying technology agreements are made.
This technology, usually called āDigital Rights Managementā (DRM) proposes to make your computer worse at copying some of the files on its hard-drive or on other media. Since all computer operations involve copying, this is a daunting task ā as security expert Bruce Schneier has said, āMaking bits harder to copy is like making water thatās less wet.ā
At root, DRMs are technologies that treat the owner of a computer or other device as an attacker, someone against whom the system must be armored. Like the electrical meter on the side of your house, a DRM is a technology that you possess, but that you are never supposed to be able to manipulate or modify. Unlike the your meter, though, a DRM that is defeated in one place is defeated in all places, nearly simultaneously. That is to say, once someone takes the DRM off a song or movie or ebook, that freed collection of bits can be sent to anyone else, anywhere the network reaches, in an eyeblink. DRM crackers need cunning: those who receive the fruits of their labor need only know how to download files from the Internet.
Why manufacture a device that attacks its owner? A priori, one would assume that such a device would cost more to make than a friendlier one, and that customers would prefer not to buy devices that treat them as presumptive criminals. DRM technologies limit more than copying: they limit ranges of uses, such as viewing a movie in a different country, copying a song to a different manufacturerās player, or even pausing a movie for too long. Surely, this stuff hurts sales: who goes into a store and asks, āDo you have any music thatās locked to just one companyās player? Iām in the market for some lock-in.ā
So why do manufacturers do it? As with many strange behaviors, thereās a carrot at play here, and a stick.
The carrot is the entertainment industriesā promise of access to their copyrighted works. Add DRM to your iPhone and weāll supply music for it. Add DRM to your TiVo and weāll let you plug it into our satellite receivers. Add DRM to your Zune and weāll let you retail our music in your Zune store.
The stick is the entertainment industriesā threat of lawsuits for companies that donāt comply. In the last century, entertainment companies fought over the creation of records, radios, jukeboxes, cable TV, VCRs, MP3 players and other technologies that made it possible to experience a copyrighted work in a new way without permission. Thereās one battle that serves as the archetype for the rest: the fight over the VCR.
The film studios were outraged by Sonyās creation of the VCR. They had found a DRM supplier they preferred, a company called Discovision that made non-recordable optical discs. Discovision was the only company authorized to play back movies in your living room. The only way to get a copyrighted work onto a VCR cassette was to record it off the TV, without permission. The studios argued that Sony ā whose Betamax was the canary in this legal coalmine ā was breaking the law by unjustly endangering their revenue from Discovision royalties. Sure, they could just sell pre-recorded Betamax tapes, but Betamax was a read-write medium: they could be copied. Moreover, your personal library of Betamax recordings of the Sunday night movie would eat into the market for Discovision discs: why would anyone buy a pre-recorded video cassette when they could amass all the video they needed with a home recorder and a set of rabbit-ears?
The Supreme Court threw out these arguments in a 1984 5-4 decision, the āBetamax Decision.ā This decision held that the VCR was legal because it was ācapable of sustaining a substantially non-infringing use.ā That means that if you make a technology that your customers can use legally, youāre not on the hook for the illegal stuff they do.
This principle guided the creation of virtually every piece of IT invented since: the Web, search engines, YouTube, Blogger, Skype, ICQ, AOL, MySpaceā¦ You name it, if itās possible to violate copyright with it, the thing that made it possible is the Betamax principle.
Unfortunately, the Supremes shot the Betamax principle in the gut two years ago, with the Grokster decision. This decision says that a company can be found liable for its customersā bad acts if they can be shown to have āinducedā copyright infringement. So, if your company advertises your product for an infringing use, or if it can be shown that you had infringement in mind at the design stage, you can be found liable for your customersā copying. The studios and record labels and broadcasters love this ruling, and they like to think that itās even broader than what the courts set out. For example, Viacom is suing Google for inducing copyright infringement by allowing YouTube users to flag some of their videos as private. Private videos canāt be found by Viacomās copyright-enforcement bots, so Viacom says that privacy should be illegal, and that companies that give you the option of privacy should be sued for anything you do behind closed doors.
The gutshot Betamax doctrine will bleed out all over the industry for decades (or until the courts or Congress restore it to health), providing a grisly reminder of what happens to companies that try to pour the entertainment companiesā old wine into new digital bottles without permission. The tape-recorder was legal, but the digital tape-recorder is an inducement to infringement, and must be stopped.
The promise of access to content and the threat of legal execution
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