The Age of Big Business - Burton Jesse Hendrick (read me like a book .TXT) 📗

to send the finished product to all parts of the world. American shoe manufacturers had developed their art to a point where “American shoes” had acquired a distinctive standing in practically every European country.

 

It is hardly necessary to describe in detail each of these industries. In their broad outlines they merely repeat the story of steel, of oil, of agricultural machinery; they are the product of the same methods, the same initiative. There is one branch of American manufacture, however, that merits more detailed attention. If we scan the manufacturing statistics of 1917, one amazing fact stares us in the face. There are only three American industries whose product has attained the billion mark; one of these is steel, the other food products, while the third is an industry that was practically unknown in the United States fifteen years ago. Superlatives come naturally to mind in discussing American progress, but hardly any extravagant phrases could do justice to the development of American automobiles. In 1899 the United States produced 3700 motor vehicles; in 1916 we made 1,500,000. The man who now makes a personal profit of not far from $50,000,000 a year in this industry was a puttering mechanic when the twentieth century came in. If we capitalized Henry Ford’s income, he is probably a richer man than Rockefeller; yet, as recently as 1905 his possessions consisted of a little shed of a factory which employed a dozen workmen.

Dazzling as is this personal success, its really important aspects are the things for which it stands. The American automobile has had its wildcat days; for the larger part, however, its leaders have paid little attention to Wall Street, but have limited their activities exclusively to manufacturing.

Moreover, the automobile illustrates more completely than any other industry the technical qualities that so largely explain our industrial progress. Above all, American manufacturing has developed three characteristics. These are quantity production, standardization, and the use of laborsaving machinery. It is because Ford and other manufacturers adapted these principles to making the automobile that the American motor industry has reached such gigantic proportions.

 

A few years ago an English manufacturer, seeking the explanation of America’s ability to produce an excellent car so cheaply, made an interesting experiment. He obtained three American automobiles, all of the same “standardized” make, and gave them a long and racking tour over English highways. Workmen then took apart the three cars and threw the disjointed remains into a promiscuous heap. Every bolt, bar, gas tank, motor, wheel, and tire was taken from its accustomed place and piled up, a hideous mass of rubbish. Workmen then painstakingly put together three cars from these disordered elements. Three chauffeurs jumped on these cars, and they immediately started down the road and made a long journey just as acceptably as before. The Englishman had learned the secret of American success with automobiles. The one word “standardization” explained the mystery.

 

Yet when, a few years before, the English referred to the American automobile as a “glorified perambulator,” the characterization was not unjust. This new method of transportation was slow in finding favor on our side of the Atlantic. America was sentimentally and practically devoted to the horse as the motive power for vehicles; and the fact that we had so few good roads also worked against the introduction of the automobile. Yet here, as in Europe, the mechanically propelled wagon made its appearance in early times. This vehicle, like the bicycle, is not essentially a modern invention; the reason any one can manufacture it is that practically all the basic ideas antedate 1840. Indeed, the automobile is really older than the railroad. In the twenties and thirties, steam stage coaches made regular trips between certain cities in England and occasionally a much resounding power-driven carriage would come careering through New York and Philadelphia, scaring all the horses and precipitating the intervention of the authorities. The hardy spirits who devised these engines, all of whose names are recorded in the encyclopedias, deservedly rank as the “fathers”

of the automobile. The responsibility as the actual “inventor”

can probably be no more definitely placed. However, had it not been for two developments, neither of them immediately related to the motor car, we should never have had this efficient method of transportation. The real “fathers” of the automobile are Gottlieb Daimler, the German who made the first successful gasoline engine, and Charles Goodyear, the American who discovered the secret of vulcanized rubber. Without this engine to form the motive power and the pneumatic tire to give it four air cushions to run on, the automobile would never have progressed beyond the steam carriage stage. It is true that Charles Baldwin Selden, of Rochester, has been pictured as the “inventor of the modern automobile” because, as long ago as 1879, he applied for a patent on the idea of using a gasoline engine as motive power, securing this basic patent in 1895, but this, it must be admitted, forms a flimsy basis for such a pretentious claim.

 

The French apparently led all nations in the manufacture of motor vehicles, and in the early nineties their products began to make occasional appearances on American roads. The type of American who owned this imported machine was the same that owned steam yachts and a box at the opera. Hardly any new development has aroused greater hostility. It not only frightened horses, and so disturbed the popular traffic of the time, but its speed, its glamour, its arrogance, and the haughty behavior of its proprietor, had apparently transformed it into a new badge of social cleavage. It thus immediately took its place as a new gewgaw of the rich; that it had any other purpose to serve had occurred to few people. Yet the French and English machines created an entirely different reaction in the mind of an imaginative mechanic in Detroit. Probably American annals contain no finer story than that of this simple American workman. Yet from the beginning it seemed inevitable that Henry Ford should play this appointed part in the world. Born in Michigan in 1863, the son of an English farmer who had emigrated to Michigan and a Dutch mother, Ford had always demonstrated an interest in things far removed from his farm. Only mechanical devices interested him. He liked getting in the crops, because McCormick harvesters did most of the work; it was only the machinery of the dairy that held him enthralled. He developed destructive tendencies as a boy; he had to take everything to pieces. He horrified a rich playmate by resolving his new watch into its component parts—and promptly quieted him by putting it together again. “Every clock in the house shuddered when it saw me coming,” he recently said.

He constructed a small working forge in his school-yard, and built a small steam engine that could make ten miles an hour. He spent his winter evenings reading mechanical and scientific journals; he cared little for general literature, but machinery in any form was almost a pathological obsession. Some boys run away from the farm to join the circus or to go to sea; Henry Ford at the age of sixteen ran away to get a job in a machine shop.

Here one anomaly immediately impressed him. No two machines were made exactly alike; each was regarded as a separate job. With his savings from his weekly wage of $2.50, young Ford purchased a three dollar watch, and immediately dissected it. If several thousand of these watches could be made, each one exactly alike, they would cost only thirty-seven cents apiece. “Then,” said Ford to himself, “everybody could have one.” He had fairly elaborated his plans to start a factory on this basis when his father’s illness called him back to the farm.

 

This was about 1880; Ford’s next conspicuous appearance in Detroit was about 1892. This appearance was not only conspicuous; it was exceedingly noisy. Detroit now knew him as the pilot of a queer affair that whirled and lurched through her thoroughfares, making as much disturbance as a freight train. In reading his technical journals Ford had met many descriptions of horseless carriages; the consequence was that he had again broken away from the farm, taken a job at $45 a month in a Detroit machine shop, and devoted his evenings to the production of a gasoline engine.

His young wife was exceedingly concerned about his health; the neighbors’ snap judgment was that he was insane. Only two other Americans, Charles B. Duryea and Ellwood Haynes, were attempting to construct an automobile at that time. Long before Ford was ready with his machine, others had begun to appear. Duryea turned out his first one in 1892; and foreign makes began to appear in considerable numbers. But the Detroit mechanic had a more comprehensive inspiration. He was not working to make one of the finely upholstered and beautifully painted vehicles that came from overseas. “Anything that isn’t good for everybody is no good at all,” he said. Precisely as it was Vail’s ambition to make every American a user of the telephone and McCormick’s to make every farmer a user of his harvester, so it was Ford’s determination that every family should have an automobile. He was apparently the only man in those times who saw that this new machine was not primarily a luxury but a convenience. Yet all manufacturers, here and in Europe, laughed at his idea. Why not give every poor man a Fifth Avenue house? Frenchmen and Englishmen scouted the idea that any one could make a cheap automobile. Its machinery was particularly refined and called for the highest grade of steel; the clever Americans might use their laborsaving devices on many products, but only skillful hand work could turn out a motor car. European manufacturers regarded each car as a separate problem; they individualized its manufacture almost as scrupulously as a painter paints his portrait or a poet writes his poem. The result was that only a man with several thousand dollars could purchase one. But Henry Ford—and afterward other American makers—had quite a different conception.

 

Henry Ford’s earliest banker was the proprietor of a quick-lunch wagon at which the inventor used to eat his midnight meal after his hard evening’s work in the shed. “Coffee Jim,” to whom Ford confided his hopes and aspirations on these occasions, was the only man with available cash who had any faith in his ideas.

Capital in more substantial form, however, came in about 1902.

With money advanced by “Coffee Jim,” Ford had built a machine which he entered in the Grosse Point races that year. It was a hideous-looking affair, but it ran like the wind and outdistanced all competitors. From that day Ford’s career has been an uninterrupted triumph. But he rejected the earliest offers of capital because the millionaires would not agree to his terms.

They were looking for high prices and quick profits, while Ford’s plans were for low prices, large sales, and use of profits to extend the business and reduce the cost of his machine. Henry Ford’s greatness as a manufacturer consists in the tenacity with which he has clung to this conception. Contrary to general belief in the automobile industry he maintained that a high sale price was not necessary for large profits; indeed he declared that the lower the price, the larger the net earnings would be. Nor did he believe that low wages meant prosperity. The most efficient labor, no matter what the nominal cost might be, was the most economical. The secret of success was the rapid production of a serviceable article in large quantities. When Ford first talked of turning out 10,000 automobiles a year, his associates asked him where he was going to sell them. Ford’s answer was that that was no problem at all; the machines would sell themselves. He called attention to the fact that there were millions of people