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James M. Olson, “Values as Truisms: Evidence and Implications,” Journal of Personality and Social Psychology 74 (1998): 294–311.

there are more similarities: Paul H. P. Hanel, Gregory R. Maio, and Antony S. R. Manstead, “A New Way to Look at the Data: Similarities between Groups of People Are Large and Important,” Journal of Personality and Social Psychology 116 (2019): 541–62.

interacting with members of another group: Thomas F. Pettigrew and Linda R. Tropp, “A Meta-analytic Test of Intergroup Contact Theory,” Journal of Personality and Social Psychology 90 (2006): 751–83.

more likely to privilege their own perspectives: Jennifer R. Overbeck and Vitaliya Droutman, “One for All: Social Power Increases Self-Anchoring of Traits, Attitudes, and Emotions,” Psychological Science 24 (2013): 1466–76.

their perspectives are more likely to go unquestioned: Leigh Plunkett Tost, Francesca Gino, and Richard P. Larrick, “When Power Makes Others Speechless,” Academy of Management Journal 56 (2013): 1465–86.

Chapter 7. Vaccine Whisperers and Mild-Mannered Interrogators

Marie-Hélène Étienne-Rousseau went into labor: See Eric Boodman, “The Vaccine Whisperers: Counselors Gently Engage New Parents Before Their Doubts Harden into Certainty,” STAT, August 5, 2019, www.statnews.com/2019/08/05/the-vaccine-whisperers-counselors-gently-engage-new-parents-before-their-doubts-harden-into-certainty.

its mortality rate: Nick Paumgarten, “The Message of Measles,” New Yorker, August 26, 2019, www.newyorker.com/magazine/2019/09/02/the-message-of-measles; Leslie Roberts, “Why Measles Deaths Are Surging—and Coronavirus Could Make It Worse,” Nature, April 7, 2020, www.nature.com/articles/d41586-020-01011-6.

tried to prosecute the problem: Helen Branswell, “New York County, Declaring Emergency over Measles, Seeks to Ban Unvaccinated from Public Places,” STAT, March 26, 2019, www.statnews.com/2019/03/26/rockland-county-ny-declares-emergency-over-measles; Tyler Pager, “‘Monkey, Rat and Pig DNA’: How Misinformation Is Driving the Measles Outbreak among Ultra-Orthodox Jews,” New York Times, April 9, 2019, www.nytimes.com/2019/04/09/nyregion/jews-measles-vaccination.html.

The results were often disappointing: Matthew J. Hornsey, Emily A. Harris, and Kelly S. Fielding, “The Psychological Roots of Anti-Vaccination Attitudes: A 24-Nation Investigation,” Health Psychology 37 (2018): 307–15.

introducing people to the research: Cornelia Betsch and Katharina Sachse, “Debunking Vaccination Myths: Strong Risk Negations Can Increase Perceived Vaccination Risks,” Health Psychology 32 (2013): 146–55.

their interest in vaccination didn’t rise at all: Brendan Nyhan et al., “Effective Messages in Vaccine Promotion: A Randomized Trial,” Pediatrics 133 (2014): e835–42.

what doesn’t sway us: Zakary L. Tormala and Richard E. Petty, “What Doesn’t Kill Me Makes Me Stronger: The Effects of Resisting Persuasion on Attitude Certainty,” Journal of Personality and Social Psychology 83 (2002): 1298–313.

the act of resistance fortifies: William J. McGuire, “Inducing Resistance to Persuasion: Some Contemporary Approaches,” Advances in Experimental Social Psychology 1 (1964): 191–229.

Refuting a point of view: John A. Banas and Stephen A. Rains, “A Meta-analysis of Research on Inoculation Theory,” Communication Monographs 77 (2010): 281–311.

clinical psychologist named Bill Miller: Personal communications with Bill Miller, September 3 and 6, 2019.

core principles of a practice called motivational interviewing: William R. Miller and Stephen Rollnick, Motivational Interviewing: Helping People Change, 3rd ed. (New York: Guilford, 2012).

a neonatologist and researcher named: Personal interview with Arnaud Gagneur, October 8, 2019.

In Arnaud’s first study: Arnaud Gagneur et al., “A Postpartum Vaccination Promotion Intervention Using Motivational Interviewing Techniques Improves Short-Term Vaccine Coverage: PromoVac Study,” BMC Public Health 18 (2018): 811.

In Arnaud’s next experiment: Thomas Lemaître et al., “Impact of a Vaccination Promotion Intervention Using Motivational Interview Techniques on Long-Term Vaccine Coverage: The PromoVac Strategy,” Human Vaccines & Immunotherapeutics 15 (2019): 732–39.

help people stop smoking: Carolyn J. Heckman, Brian L. Egleston, and Makary T. Hofmann, “Efficacy of Motivational Interviewing for Smoking Cessation: A Systematic Review and Meta-analysis,” Tobacco Control 19 (2010): 410–16.

abusing drugs and alcohol: Brad W. Lundahl et al., “A Meta-analysis of Motivational Interviewing: Twenty-Five Years of Empirical Studies,” Research on Social Work Practice 20 (2010): 137–60.

improve their diets and exercise habits: Brian L. Burke, Hal Arkowitz, and Marisa Menchola, “The Efficacy of Motivational Interviewing: A Meta-analysis of Controlled Clinical Trials,” Journal of Consulting and Clinical Psychology 71 (2003): 843–61.

overcome eating disorders: Pam Macdonald et al., “The Use of Motivational Interviewing in Eating Disorders: A Systematic Review,” Psychiatry Research 200 (2012): 1–11.

and lose weight: Marni J. Armstrong et al., “Motivational Interviewing to Improve Weight Loss in Overweight Patients: A Systematic Review and Meta-analysis of Randomized Controlled Trials,” Obesity Reviews 12 (2011): 709–23.

build grit in professional soccer players: Jonathan Rhodes et al., “Enhancing Grit through Functional Imagery Training in Professional Soccer,” Sport Psychologist 32 (2018): 220–25.

teachers to nudge students: Neralie Cain, Michael Gradisar, and Lynette Moseley, “A Motivational School-Based Intervention for Adolescent Sleep Problems,” Sleep Medicine 12 (2011): 246–51.

consultants to prepare teams: Conrado J. Grimolizzi-Jensen, “Organizational Change: Effect of Motivational Interviewing on Readiness to Change,” Journal of Change Management 18 (2018): 54–69.

public health workers: Angelica K. Thevos, Robert E. Quick, and Violet Yanduli, “Motivational Interviewing Enhances the Adoption of Water Disinfection Practices in Zambia,” Health Promotion International 15 (2000): 207–14.

and environmental activists: Florian E. Klonek et al., “Using Motivational Interviewing to Reduce Threats in Conversations about Environmental Behavior,” Frontiers in Psychology 6 (2015): 1015; Sofia Tagkaloglou and Tim Kasser, “Increasing Collaborative, Pro-Environmental Activism: The Roles of Motivational Interviewing, Self-Determined Motivation, and Self-Efficacy,” Journal of Environmental Psychology 58 (2018): 86–92.

opened the minds of prejudiced voters: Joshua L. Kalla and David E. Broockman, “Reducing Exclusionary Attitudes through Interpersonal Conversation: Evidence from Three Field Experiments,” American Political Science Review 114 (2020): 410–25.

help separated parents resolve disputes: Megan Morris, W. Kim Halford, and Jemima Petch, “A Randomized Controlled Trial Comparing Family Mediation with and without Motivational Interviewing,” Journal of Family Psychology 32 (2018): 269–75.

a body of evidence this robust: Sune Rubak et al., “Motivational Interviewing: A Systematic Review and Meta-analysis,” British Journal of General Practice 55 (2005): 305–12.

When people ignore advice: Anna Goldfarb, “How to Give People Advice They’ll Be Delighted to Take,” New York Times, October 21, 2019, www.nytimes.com/2019/10/21/smarter-living/how-to-give-better-advice.html.

sustain talk and change talk: Molly Magill et al., “A Meta-analysis of Motivational Interviewing Process: Technical, Relational, and Conditional Process Models of Change,” Journal of Consulting and Clinical Psychology 86 (2018): 140–57; Timothy R. Apodaca et al., “Which Individual Therapist Behaviors Elicit Client Change Talk and Sustain Talk in Motivational Interviewing?,” Journal of Substance Abuse Treatment 61 (2016): 60–65; Molly Magill et al., “The Technical Hypothesis of Motivational Interviewing: A Meta-analysis of MI’s Key Causal Model,” Journal of Consulting and Clinical Psychology 82 (2014): 973–83.

“Change talk is

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